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Etsy finds how badly counterfeits can hurt business

Posted by Branddy Spence

May 21, 2015 8:00:00 AM

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Etsy, the peer-to-peer e-commerce website recently saw its shares plunge as news leaked that a number of the items sold through the online company may be fake.

Here's one way to sabotage a business: Warn people that its marketplace contains counterfeit goods. 

Etsy, the peer-to-peer e-commerce website, recently saw its shares plunge as news leaked that a number of the items sold through the online company may be fake. Counterfeit goods can prove plenty harmful to any business, and the marketplace is beginning to find out just how much damage fakes can cause.

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Topics: Counterfeiting, Online Brand Protection

Chinese consumers want authentic products

Posted by Branddy Spence

May 14, 2015 8:30:00 AM

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China, for some time a paradisiacal haven for counterfeiters and their ill-gotten funds, may be losing its allure as a knock-off utopia as its citizens begin to value product authenticity over affordability. 

Last year, China's cabinet, the State Council, announced that it would begin a crackdown on online piracy and fake products.

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Topics: Counterfeiting, Product Authentication, Brand Protection

Uphold Your Identity

Posted by Branddy Spence

May 8, 2015 11:05:00 AM

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A licensed product is only as valuable as the brand identity that backs it up.The laws of supply and demand mean that unlicensed use of a brand can severely damage sales. Counterfeits take sales away from legitimate licensed partners and increase supply, reducing the value of a product. Poorly made or dangerous knock offs also diminish a company’s image, lowering demand and further hurting sales and pricing.

We’ve put together a list of the top six ways that companies can protect their brand identity.

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Topics: Counterfeiting, Licensing and Entertainment, Intellectual Property, Brand Protection

Counterfeit handbags still ubiquitous

Posted by Lisa Hill

Apr 20, 2015 8:05:00 AM

Counterfeit Purses

A group of guys on the sidewalk yelling out to passersby, a table buckling under the weight of the mountain of handbags towering on top of them - this is the typical image of knock​-off products being sold on the streets, but fake handbag sales aren't limited to the streets.

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Topics: Counterfeiting, Apparel and Footwear, Brand Protection

Counterfeit DVDs and CDs still an issue

Posted by Branddy Spence

Apr 13, 2015 11:08:30 AM

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Who uses DVDs anymore? Apparently enough people for counterfeiters to still find selling fake DVDs to be a profitable business.

Who uses DVDs anymore? Apparently enough people for counterfeiters to still find selling fake DVDs to be a profitable business. 

A federal grand jury recently indicted 10 men on charges of conspiracy to commit criminal copyright infringement, as well as similar crimes, after a warehouse and office space used by the defendants were found to have contained thousands of copies of fake DVDs and CDs on March 13.

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Counterfeiters likely to crack into the NCAA's seasonal windfall of cash

Posted by Bill Patterson

Apr 2, 2015 2:11:03 PM

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Every year counterfeits take advantage of various popular sports in operations that draw money away from the leagues and organizations sponsoring the athletic events, and into the hands of criminals, and this time of year can prove fruitful for the more opportunistic dabblers in the knock-off apparel market.

Every year counterfeiters take advantage of popular sports in operations that draw money away from the leagues and organizations sponsoring the athletic events and into the hands of criminals, and this time of year can prove fruitful for the more opportunistic dabblers in the knock-off apparel market. 

Football, baseball, basketball and soccer - whatever the sport, chances are it's respective leagues have had to deal with counterfeiters cutting into their profits at one point or another. 

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Topics: Counterfeiting, Licensing and Entertainment

With fake SD cards around, your memory is fading faster than you think

Posted by Valerie Finn

Mar 26, 2015 8:10:00 AM

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Businesses buying SD cards in bulk and consumers purchasing the small memory devices for their personal cameras should be aware of the counterfeiting network alive and well in the electronics industry. SD cards are easy to alter, and criminals have found a great way to make fast cash distributing knock-off memory cards,

You've probably seen it before on television or in a movie: The main character is faced with his or her best friend, as well as an evil identical twin, and telling the two apart is proving difficult, if not impossible. You'd hope that the protagonist eventually makes the right choice, but when it comes to one easily counterfeited product, often the opposite is true. 

Have you ever bought an SD memory card that just stopped working fairly soon after you bought it?

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Topics: Counterfeiting, Consumer Electronics

Counterfeiters will target anything, even toys

Posted by Branddy Spence

Mar 17, 2015 9:00:02 AM

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Some counterfeit toys and products really capture the imagination, however, as ridiculous as they are, they also cut into sales, and can sometimes be dangerous to children.

Some counterfeit toys and products really capture the imagination, like a backpack featuring what must be a cousin of the video game character Sonic, with yellow eyes who shares a first name with Obama, and is, in some way, affiliated with the wizard Harry Potter. However, as ridiculous as they are, they also cut into sales of companies who sell legitimate - and certainly cuter - toys, and can be dangerous to children. 

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Topics: Counterfeiting, Product Authentication, Licensing and Entertainment, Brand Protection

Counterfeiting news roundup: Feb. 2015

Posted by Branddy Spence

Feb 17, 2015 9:00:00 AM

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Counterfeiting news roundup: Feb. 2015

Operation "Super Fake," illegal immigration, a cigar shop front for counterfeit drugs and arsenic make-up - it's the counterfeiting news roundup for February 2015!

January and early February were active times for counterfeiters, and we've collected some of the most telling stories from all around the world. This is just one more way that OpSec keeps you up to date on what's happening in brand protection. 

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Topics: Counterfeiting, In the Headlines, Brand Protection

Counterfeit Cialis and questions of counterfeit drugs

Posted by Kees Riphagen

Feb 12, 2015 11:45:00 AM

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Counterfeit Cialis and questions of counterfeit drugs

In light of the recent announcement by the U.S. Food and Drug Administration that counterfeit versions of the drug Cialis were found in the mail en route to a U.S. customer, we thought it would be a good time to go over some basic facts about prescription drug counterfeiting in America.

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Topics: Counterfeiting, Online Brand Protection, Pharmaceuticals, Supply Chain Tracking

   

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