Welcome to OpSec’s Blog

Insights on Anti-Counterfeiting
& Brand Protection Solutions

OpSec

Will a MAP help you find your way? – Part Two

Posted by Kevin Crimmins

Jul 15, 2014 9:17:00 AM

 ING_19047_00119

Recently we shared Part One of our Will a MAP Help You Find Your Way series where I discussed what a typical MAP (Minimum Advertised Price) problem looks like and what other types of “unauthorized sales” problems OpSec often finds when monitoring for MAP compliance. In Part Two of this series, let’s take a look at some real world situations and how OpSec dealt with them.

Our findings across various types of online platforms have uncovered the following variations:

more

Topics: Online Brand Protection, Intellectual Property, Brand Protection, MAP Compliance, online price monitoring

Will a MAP Help You Find Your Way? - Part One

Posted by Kevin Crimmins

Jul 8, 2014 6:00:00 AM

Man_with_binoculars

It amazes me how conversations that start out so similarly can lead to so many different conclusions.  For example, several times a week I have exchanges that start out with some variation of this question:  “Can you help me with a MAP problem?” 

more

Topics: Online Brand Protection, Brand Protection, MAP Compliance, online price monitoring

May the Deal be With You: Licensing Expo 2014

Posted by Branddy Spence

Jun 30, 2014 3:38:52 PM

Smurfs_Licensing_Expo_2014

We just returned from the Licensing Expo in sunny Las Vegas. Held yearly, the Licensing Expo is a great opportunity not only to see colleagues and customers alike, but also see what’s new and exciting in the world of licensing across all industries. Here are a few great trends we saw:

more

Topics: Counterfeiting, Online Brand Protection, Licensing and Entertainment, Brand Protection, Royalty Protection

Faux Real: What Luxury Brands Need to Know

Posted by Melissa Palardy

Jun 25, 2014 9:07:00 AM

 Luxury_Blog_Post_Image

Counterfeit goods are on the rise in the luxury market, and can quickly become a brand’s worst nightmare if not dealt with properly. Counterfeit goods cost the US economy $225 billion each year. In 2013 alone, the US Department of Homeland Security confiscated over $1 billion in counterfeit handbags, belts, and wallets. Counterfeiting is certainly a huge economic problem, but it is a major problem for brand integrity as well.

Alessandra Vercelloni, Director of Brand Protection at OpSec Security, works with some of the world’s best known luxury brands to help protect them from counterfeits and diversion. We sat down with Alessandra for a Q&A session about the counterfeit luxury industry, and what measures brands might take to help secure their products.

more

Topics: Gray Market Diversion, Counterfeiting, Luxury Goods

Gifts for Dads and Grads: Most Counterfeited Tech Gadgets

Posted by Valerie Finn

Jun 13, 2014 3:48:00 PM

Dads_and_Grads_Blog_(2)

With Father's Day just a couple of days away and high school graduations quickly approaching, consumers are rushing to score the hottest technology gifts for dads and grads. Unfortunately, the latest trends in tech tend to fall victim to counterfeiters hoping to capitalize on the item's popularity. E-commerce sites like DHgate, EC21, Made-in-China and TradeKey often provide anonymous yet attractive venues for counterfeiters to sell these illicit goods in bulk at suspiciously low prices. OpSec conducted research across multiple trade boards to take a closer look at the tech items being counterfeited this season, and what consumers and brands can do to help protect themselves.

more

Topics: Counterfeiting, Consumer Electronics, How To Spot Fakes, Brand Protection

Supply Chain Security

Posted by Christopher Marti

May 30, 2014 9:17:00 AM

 Supply_Chain_Blog_Photo

Traditional methods of supply chain security are best practices often worth pursuing, but they can be expensive and time consuming attempts at mitigating the risks introduced by contract manufacturing and licensed production. Screening, validating, and inspecting raw materials and finished goods help deter piracy and diversion, but do little to defend against infringement that occurs at nominated contract manufacturers or by authorized licensees. These practices also suffer at scale.

more

Topics: Counterfeiting, Piracy, Brand Protection, Supply Chain Tracking

Better Digital Solutions are Pushing the Boundaries for Brand Protection

Posted by Tom Taylor

Mar 10, 2014 2:59:00 PM

ISS_4983_00037

Have you noticed how pervasive electronics are in today’s automobiles?  Nearly every part that goes into a vehicle has a digital element as well as a mechanical one. Transmission, fuel line, and every other part of the engine and the cabin rely on digital innovation.  In fact, luxury cars are built with over 100 microprocessors. Digitalization allows car manufacturers to track a specific part to each car and to closely monitor performance and quality, one customer at a time. 

more

Topics: Gray Market Diversion, Counterfeiting, Product Authentication, Auto and Industrial, Mobile Authentication, Brand Protection, Supply Chain Tracking

An Open Door for Killer Counterfeits

Posted by Mark Turnage

Jan 15, 2014 1:30:00 PM

Capsules_and_Bottle

As the old adage says, “politics makes strange bedfellows”.  None stranger perhaps than last June when the state of Maine opened the door to well-funded and well-organized international criminals by legalizing online drug purchases from internet pharmacies by its citizens.  The intention of the law is to allow Maine’s inhabitants access to cheaper drugs abroad than are available here in the US.   Whatever the rationale, the predictable consequence of the law is to fully open the doors of commerce in Maine to online providers of counterfeit and substandard medicines.  Other states are watching the Maine model and may well follow suit, with potentially disastrous consequences for their citizens.

more

Topics: Pharmaceuticals

How Valuable Is Your Brand?

Posted by Lorri Veidenheimer

Dec 4, 2013 5:29:01 PM

03A63494

It’s widely considered that a brand is the sum total of “all the thoughts and feelings” associated with that brand. Quantifying the value of those thoughts and feelings is virtually impossible.  Most companies will try to calculate their brand’s value taking into account market size, annual revenue, market share, profitability, brand awareness, brand loyalty, uniqueness and sustainability of products and services, quality of new products, investment in R&D, competitive landscape, and ability to raise prices, among other factors.

more

Topics: Counterfeiting, Online Brand Protection, Brand Protection

Enforcement Against Counterfeiters

Posted by Mark Turnage

Nov 14, 2013 2:16:52 PM

more
   

Subscribe to Email Updates