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Insights on Anti-Counterfeiting
& Brand Protection Solutions

OpSec

5 Things Counterfeiters Do

Posted by Eduard Kraemer

Oct 16, 2014 2:30:00 AM

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With the number of counterfeit goods on the rise, brands face a tough challenge when it comes to protecting their product and their brand integrity. In fiscal year 2013, the United States Department of Homeland Security seized counterfeit goods valued at over $1.7 billion. That same year in the EU, nearly 36 million counterfeit products were seized, valued at more than € 760 million. Counterfeit apparel accounted for most of the goods seized. The sheer number of counterfeit goods, however, is not necessarily the main concern – it’s the increased sophistication of the counterfeiters themselves. In this blog piece, we explore the five ways in which counterfeiters are growing smarter, and how brand protection programs stay two steps ahead.

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Consumer Engagement: What Brands Need to Know

Posted by Steve Ablett

Sep 23, 2014 6:30:00 AM

Consumer Engagement

 

We sat down with Steve Ablett, OpSec’s Senior Sales Manager, to discuss the latest trends in consumer engagement and how technology has revolutionized the way in which brands gain customer insights. Steve has over twenty years of experience in global supply chain security, and has worked with many high street retailers and iconic fashion brands to create custom and robust solutions that deliver measurable results.

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Why Licensors Should Adopt a Brand Protection Program

Posted by Bill Patterson

Aug 27, 2014 7:14:00 AM

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A brand protection program provides licensing brands with two big advantages: anti-counterfeiting and royalty protection. Experience has taught us that typically a given brand is likely to be more concerned about one of these issues than the other, but both play a vital role in every licensing brand protection solution. These two components are like two sides of the same coin, and they support and benefit each other.

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Topics: Counterfeiting, Licensing and Entertainment, Brand Protection, Royalty Protection

Will a MAP help you find your way? – Part Two

Posted by Kevin Crimmins

Jul 15, 2014 9:17:00 AM

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Recently we shared Part One of our Will a MAP Help You Find Your Way series where I discussed what a typical MAP (Minimum Advertised Price) problem looks like and what other types of “unauthorized sales” problems OpSec often finds when monitoring for MAP compliance. In Part Two of this series, let’s take a look at some real world situations and how OpSec dealt with them.

Our findings across various types of online platforms have uncovered the following variations:

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Topics: Online Brand Protection, Intellectual Property, Brand Protection, MAP Compliance, online price monitoring

Will a MAP Help You Find Your Way? - Part One

Posted by Kevin Crimmins

Jul 8, 2014 6:00:00 AM

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It amazes me how conversations that start out so similarly can lead to so many different conclusions.  For example, several times a week I have exchanges that start out with some variation of this question:  “Can you help me with a MAP problem?” 

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Topics: Online Brand Protection, Brand Protection, MAP Compliance, online price monitoring

May the Deal be With You: Licensing Expo 2014

Posted by Branddy Spence

Jun 30, 2014 3:38:52 PM

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We just returned from the Licensing Expo in sunny Las Vegas. Held yearly, the Licensing Expo is a great opportunity not only to see colleagues and customers alike, but also see what’s new and exciting in the world of licensing across all industries. Here are a few great trends we saw:

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Topics: Counterfeiting, Online Brand Protection, Licensing and Entertainment, Brand Protection, Royalty Protection

Faux Real: What Luxury Brands Need to Know

Posted by Melissa Palardy

Jun 25, 2014 9:07:00 AM

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Counterfeit goods are on the rise in the luxury market, and can quickly become a brand’s worst nightmare if not dealt with properly. Counterfeit goods cost the US economy $225 billion each year. In 2013 alone, the US Department of Homeland Security confiscated over $1 billion in counterfeit handbags, belts, and wallets. Counterfeiting is certainly a huge economic problem, but it is a major problem for brand integrity as well.

Alessandra Vercelloni, Director of Brand Protection at OpSec Security, works with some of the world’s best known luxury brands to help protect them from counterfeits and diversion. We sat down with Alessandra for a Q&A session about the counterfeit luxury industry, and what measures brands might take to help secure their products.

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Topics: Gray Market Diversion, Counterfeiting, Luxury Goods

Gifts for Dads and Grads: Most Counterfeited Tech Gadgets

Posted by Valerie Finn

Jun 13, 2014 3:48:00 PM

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With Father's Day just a couple of days away and high school graduations quickly approaching, consumers are rushing to score the hottest technology gifts for dads and grads. Unfortunately, the latest trends in tech tend to fall victim to counterfeiters hoping to capitalize on the item's popularity. E-commerce sites like DHgate, EC21, Made-in-China and TradeKey often provide anonymous yet attractive venues for counterfeiters to sell these illicit goods in bulk at suspiciously low prices. OpSec conducted research across multiple trade boards to take a closer look at the tech items being counterfeited this season, and what consumers and brands can do to help protect themselves.

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Topics: Counterfeiting, Consumer Electronics, How To Spot Fakes, Brand Protection

Supply Chain Security

Posted by Christopher Marti

May 30, 2014 9:17:00 AM

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Traditional methods of supply chain security are best practices often worth pursuing, but they can be expensive and time consuming attempts at mitigating the risks introduced by contract manufacturing and licensed production. Screening, validating, and inspecting raw materials and finished goods help deter piracy and diversion, but do little to defend against infringement that occurs at nominated contract manufacturers or by authorized licensees. These practices also suffer at scale.

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Topics: Counterfeiting, Piracy, Brand Protection, Supply Chain Tracking

Better Digital Solutions are Pushing the Boundaries for Brand Protection

Posted by Tom Taylor

Mar 10, 2014 2:59:00 PM

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Have you noticed how pervasive electronics are in today’s automobiles?  Nearly every part that goes into a vehicle has a digital element as well as a mechanical one. Transmission, fuel line, and every other part of the engine and the cabin rely on digital innovation.  In fact, luxury cars are built with over 100 microprocessors. Digitalization allows car manufacturers to track a specific part to each car and to closely monitor performance and quality, one customer at a time. 

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Topics: Gray Market Diversion, Counterfeiting, Product Authentication, Auto and Industrial, Mobile Authentication, Brand Protection, Supply Chain Tracking

   

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