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Insights on Anti-Counterfeiting
& Brand Protection Solutions

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Tor, the Deep Web and Bitcoin: New technology used to sell fakes

Posted by Iain Heseltine

Jan 15, 2015 11:16:20 AM

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Tor, the Deep Web and Bitcoin: New technology used to sell fakes

It is no secret that the Internet has opened up new avenues for the buying and selling of counterfeit goods. Also well known is that government agencies regularly find and prosecute counterfeit vendors on the web. As a result, much of this illicit activity has been driven 'underground' to technologies that are more difficult to track. 

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Topics: Counterfeiting, Online Brand Protection

Counterfeiting news roundup: Jan. 2015

Posted by Branddy Spence

Jan 9, 2015 1:26:00 PM

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Counterfeiting news roundup: Jan. 2015

Counterfeiters never take a day off, so we at OpSec don't have the luxury of relaxing either.

In the interest of keeping you up to date on the world of counterfeit goods, we've put together a news roundup for the enforcement actions, new laws and citizen concerns related to the practice so far this January. Remember to check back regularly or sign up for our email updates to stay up to date on the latest anti-counterfeit news.

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Counterfeits Using All Consumer Channels for the Holidays

Posted by Branddy Spence

Dec 29, 2014 10:29:53 AM

The holiday season is a time of family cheer, goodwill and fake consumer goods. That's right - unsurprisingly, counterfeits and the holidays go hand in hand. 

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Topics: Counterfeiting, Brand Protection

Is Your Licensed Brand “Big Enough” for a Brand Protection Program?

Posted by Branddy Spence

Nov 14, 2014 12:53:00 PM

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A common question that arises when brands consider initiating a brand protection licensing program is whether the brand is “big enough” to warrant the investment in those kinds of services. We work with many brands that were, at first, concerned with this very topic. Below we take a look at a few reasons why three brands chose to implement a brand protection program and their results.

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Topics: Product Authentication, Licensing and Entertainment, Brand Protection, Royalty Protection

5 Things Counterfeiters Do

Posted by Eduard Kraemer

Oct 16, 2014 2:30:00 AM

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With the number of counterfeit goods on the rise, brands face a tough challenge when it comes to protecting their product and their brand integrity. In fiscal year 2013, the United States Department of Homeland Security seized counterfeit goods valued at over $1.7 billion. That same year in the EU, nearly 36 million counterfeit products were seized, valued at more than € 760 million. Counterfeit apparel accounted for most of the goods seized. The sheer number of counterfeit goods, however, is not necessarily the main concern – it’s the increased sophistication of the counterfeiters themselves. In this blog piece, we explore the five ways in which counterfeiters are growing smarter, and how brand protection programs stay two steps ahead.

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Consumer Engagement: What Brands Need to Know

Posted by Steve Ablett

Sep 23, 2014 6:30:00 AM

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We sat down with Steve Ablett, OpSec’s Senior Sales Manager, to discuss the latest trends in consumer engagement and how technology has revolutionized the way in which brands gain customer insights. Steve has over twenty years of experience in global supply chain security, and has worked with many high street retailers and iconic fashion brands to create custom and robust solutions that deliver measurable results.

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Why Licensors Should Adopt a Brand Protection Program

Posted by Bill Patterson

Aug 27, 2014 7:14:00 AM

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A brand protection program provides licensing brands with two big advantages: anti-counterfeiting and royalty protection. Experience has taught us that typically a given brand is likely to be more concerned about one of these issues than the other, but both play a vital role in every licensing brand protection solution. These two components are like two sides of the same coin, and they support and benefit each other.

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Topics: Counterfeiting, Licensing and Entertainment, Brand Protection, Royalty Protection

Will a MAP help you find your way? – Part Two

Posted by Kevin Crimmins

Jul 15, 2014 9:17:00 AM

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Recently we shared Part One of our Will a MAP Help You Find Your Way series where I discussed what a typical MAP (Minimum Advertised Price) problem looks like and what other types of “unauthorized sales” problems OpSec often finds when monitoring for MAP compliance. In Part Two of this series, let’s take a look at some real world situations and how OpSec dealt with them.

Our findings across various types of online platforms have uncovered the following variations:

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Topics: Online Brand Protection, Intellectual Property, Brand Protection, MAP Compliance, online price monitoring

Will a MAP Help You Find Your Way? - Part One

Posted by Kevin Crimmins

Jul 8, 2014 6:00:00 AM

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It amazes me how conversations that start out so similarly can lead to so many different conclusions.  For example, several times a week I have exchanges that start out with some variation of this question:  “Can you help me with a MAP problem?” 

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Topics: Online Brand Protection, Brand Protection, MAP Compliance, online price monitoring

May the Deal be With You: Licensing Expo 2014

Posted by Branddy Spence

Jun 30, 2014 3:38:52 PM

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We just returned from the Licensing Expo in sunny Las Vegas. Held yearly, the Licensing Expo is a great opportunity not only to see colleagues and customers alike, but also see what’s new and exciting in the world of licensing across all industries. Here are a few great trends we saw:

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Topics: Counterfeiting, Online Brand Protection, Licensing and Entertainment, Brand Protection, Royalty Protection

   

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