OpSec Blog

 Insights on Anti-Counterfeiting & Brand Protection Solutions

This Back-to-School Beware of Social Media Shopping Scams

Posted by Valerie Finn on Aug 18, 2016 8:09:31 AM

iStock_79339997_SMALL.jpgAugust has arrived and for those of us with children, this month represents an end to the summer and the start of a new school year. Soon kids will be swapping out their swimsuits and flip-flops for backpacks and tennis shoes. With back-to-school ads flooding our inboxes and pop-up ads on social media sites, it is no surprise that counterfeiters are utilizing these sites to lure consumers into buying fake products online. A survey by the National Retail Foundation expects over $75 billion to be spent on back-to-school items this year.

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Topics: Online Brand Protection, Social Media Monitoring, Online InSight, Brand Protection & Enhancement, OpSec InSight

It Takes a Team to Tackle Counterfeits

Posted by Bill Patterson on May 26, 2016 7:51:41 AM

tackling_counterfeits_blog.jpgA colleague of mine recently shared an online article with me called “Can the NFL Ban on Marketplace Sales Succeed?”  Within the article, the writer describes a recent quoted policy by the NFL restricting distributors and retailers from selling to other online sellers and retailers. While the article leans towards the effect this will have on smaller retailers attempting to survive, it actually highlights a bigger issue that the NFL, and all brand owners, want to encourage: accountability.

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Topics: Online Brand Protection, Licensing, Brand Protection

Brand Protection During Prom Season

Posted by Branddy Spence on Apr 6, 2016 1:46:07 PM

Prom_Dress.jpgProm season is the time when excitable teenagers and their parents visit businesses - both local and online - in search of showy, expensive gowns and tuxedos for the end-of-the-year celebration with their friends. This time of year can be a major boon for businesses in need of a little extra profit, but many teens' dollars are going elsewhere as they seek more affordable options, though often, they end up getting a lot less than what they hoped for. 

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Topics: Fashion & Luxury, Product Authentication, Online Brand Protection, Brand Protection, Supply Chain Management, Apparel Enhancement

Putting Your Best Foot Forward to Protect Your Brand

Posted by Lisa Hill on Feb 16, 2016 8:00:00 AM
ING_18989_00421.jpg
 

It’s MAGIC time again, and many brands are putting their best foot forward at Platform in Vegas this week. Whether it’s with the latest updates in footwear designs, styles and color trends, or being the first to market with the latest interactive wearable technology.  Everyone is out to impress the masses, and step out on the runway in high fashion.

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Topics: Fashion & Luxury, Online Brand Protection, Brand Protection, Supply Chain Management, Apparel Enhancement

Are you sure that's actually extra virgin olive oil?

Posted by Branddy Spence on Feb 9, 2016 11:08:04 AM
How_to_ensure_consumers_you_olive_oil_is_legit.jpgProduct authenticity is a problem in the olive oil industry.

If you're running a business that sells or processes olive oil, or a restaurant that utilizes it often, then chances are you've bought a watered-down mixture at some point. Product authenticity has actually become a significant problem in the olive oil industry. The problem boils down to a discrepancy between what companies say they are offering, and what they are actually distributing.

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Topics: Counterfeiting, Product Authentication, Consumer Goods, Brand Protection, Security Labels

Tis the Season to be Counterfeited

Posted by Branddy Spence on Dec 7, 2015 8:30:00 AM

holiday online shopping

As soon as Thanksgiving comes around, sales abound, and retailers are offering deep discounts to encourage consumers to buy gifts for loved ones. Counterfeiters are also aware that this is the easiest time to scam consumers—even the most educated consumers are less suspicious of discounted prices during this time of year.  

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Topics: Counterfeiting, Online Brand Protection, Intellectual Property, Brand Protection

Whitepaper Excerpt: Counterfeit Vices – The Toll They Take on Health & Revenues

Posted by Branddy Spence on Nov 11, 2015 12:04:37 PM

Vices

The global market for illicit cigarettes has sunk its teeth into supply chains around the world - though substantially more so in some areas than others - and ongoing counterfeit tobacco trade could be costing some governments up to €1 billion ($1.09 billion) annually.

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Topics: Counterfeiting, Product Authentication, Tax Stamps, Government Protection, Hot Stamp Foils

RBA finds counterfeiting is always a problem, even when it isn't

Posted by Branddy Spence on Sep 10, 2015 2:46:05 PM

Australia

While counterfeiting is seen as a relatively minor problem in Australia, recent research from the Reserve Bank of Australia shows that it is actually quite significant, particularly for small businesses. 

Initially the data compiled by researchers appears to support the belief that counterfeiting isn't much of an issue in Australia.

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Topics: Counterfeiting, In the Headlines

Man indicted for selling fake pills from China, India

Posted by Branddy Spence on Aug 27, 2015 3:40:53 PM

pills

An Ohio man was recently charged with distributing counterfeit drugs he had obtained from China and India. 

Tamacio Walls was caught selling a number of erectile dysfunction pills he had acquired through unauthorized means, and as a result, could end up serving hard time. The boxes containing the shipments of illicit medications were mislabeled.

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Topics: Counterfeiting, Product Authentication, Pharmaceuticals, In the Headlines, Brand Protection

Making MAGIC... and Protecting It.

Posted by Lisa Hill on Aug 12, 2015 8:34:56 AM
Google Logo
Built in sensors in smart apparel ensure you are exercising properly and keep track of your progress.

This year MAGIC is taking an exciting new approach, hoping to help everyone and every brand customize their experience and make the most of their time in Vegas. It’s a unique opportunity to take a standard trade show and turn it into your own customized business network.They’ve designed the conference in such a way to allow attendees to become more actively involved, created more thoughtful meeting area and tools to encourage more opportunity for face to face communication, and allow for local inspiration.

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Topics: Fashion & Luxury, Online Brand Protection, Brand Protection

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