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Brand Protection During Prom Season

Posted by Branddy Spence

Apr 6, 2016 1:46:07 PM

Prom_Dress.jpgProm season is the time when excitable teenagers and their parents visit businesses - both local and online - in search of showy, expensive gowns and tuxedos for the end-of-the-year celebration with their friends. This time of year can be a major boon for businesses in need of a little extra profit, but many teens' dollars are going elsewhere as they seek more affordable options, though often, they end up getting a lot less than what they hoped for. 

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Topics: Fashion & Luxury, Product Authentication, Online Brand Protection, Brand Protection, Supply Chain Management, Apparel Enhancement

Putting Your Best Foot Forward to Protect Your Brand

Posted by Lisa Hill

Feb 16, 2016 8:00:00 AM

ING_18989_00421.jpg
 

It’s MAGIC time again, and many brands are putting their best foot forward at Platform in Vegas this week. Whether it’s with the latest updates in footwear designs, styles and color trends, or being the first to market with the latest interactive wearable technology.  Everyone is out to impress the masses, and step out on the runway in high fashion.

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Topics: Fashion & Luxury, Online Brand Protection, Brand Protection, Supply Chain Management, Apparel Enhancement

Are you sure that's actually extra virgin olive oil?

Posted by Branddy Spence

Feb 9, 2016 11:08:04 AM

How_to_ensure_consumers_you_olive_oil_is_legit.jpgProduct authenticity is a problem in the olive oil industry.

If you're running a business that sells or processes olive oil, or a restaurant that utilizes it often, then chances are you've bought a watered-down mixture at some point. Product authenticity has actually become a significant problem in the olive oil industry. The problem boils down to a discrepancy between what companies say they are offering, and what they are actually distributing.

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Topics: Counterfeiting, Product Authentication, Consumer Goods, Brand Protection, Security Labels

Tis the Season to be Counterfeited

Posted by Branddy Spence

Dec 7, 2015 8:30:00 AM


holiday online shopping

As soon as Thanksgiving comes around, sales abound, and retailers are offering deep discounts to encourage consumers to buy gifts for loved ones. Counterfeiters are also aware that this is the easiest time to scam consumers—even the most educated consumers are less suspicious of discounted prices during this time of year.  

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Topics: Counterfeiting, Online Brand Protection, Intellectual Property, Brand Protection

Whitepaper Excerpt: Counterfeit Vices – The Toll They Take on Health & Revenues

Posted by Branddy Spence

Nov 11, 2015 12:04:37 PM

Vices

The global market for illicit cigarettes has sunk its teeth into supply chains around the world - though substantially more so in some areas than others - and ongoing counterfeit tobacco trade could be costing some governments up to €1 billion ($1.09 billion) annually.

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Topics: Counterfeiting, Product Authentication, Tax Stamps, Government Protection, Hot Stamp Foils

RBA finds counterfeiting is always a problem, even when it isn't

Posted by Branddy Spence

Sep 10, 2015 2:46:05 PM

Australia

While counterfeiting is seen as a relatively minor problem in Australia, recent research from the Reserve Bank of Australia shows that it is actually quite significant, particularly for small businesses. 

Initially the data compiled by researchers appears to support the belief that counterfeiting isn't much of an issue in Australia.

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Topics: Counterfeiting, In the Headlines

Man indicted for selling fake pills from China, India

Posted by Branddy Spence

Aug 27, 2015 3:40:53 PM

pills

An Ohio man was recently charged with distributing counterfeit drugs he had obtained from China and India. 

Tamacio Walls was caught selling a number of erectile dysfunction pills he had acquired through unauthorized means, and as a result, could end up serving hard time. The boxes containing the shipments of illicit medications were mislabeled.

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Topics: Counterfeiting, Product Authentication, Pharmaceuticals, In the Headlines, Brand Protection

Making MAGIC... and Protecting It.

Posted by Lisa Hill

Aug 12, 2015 8:34:56 AM

Google Logo
Built in sensors in smart apparel ensure you are exercising properly and keep track of your progress.

This year MAGIC is taking an exciting new approach, hoping to help everyone and every brand customize their experience and make the most of their time in Vegas. It’s a unique opportunity to take a standard trade show and turn it into your own customized business network.They’ve designed the conference in such a way to allow attendees to become more actively involved, created more thoughtful meeting area and tools to encourage more opportunity for face to face communication, and allow for local inspiration.

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Topics: Fashion & Luxury, Online Brand Protection, Brand Protection

A wrinkle in the authenticity of Botox products

Posted by Branddy Spence

Jul 23, 2015 9:30:00 AM

Fake Botox

Do you have a few wrinkles that you'd like to get rid of? Well, according to a recent Food and Drug Administration warning, if you decide on getting Botox you could have problems worse than crow's feet. 

The FDA recently warned doctors that a counterfeit make of the drug popularly used to clear wrinkles from people's faces has made its way into the U.S.

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Topics: Counterfeiting, Health and Beauty, Pharmaceuticals, In the Headlines, Brand Protection

Dark web counterfeit coupon kingpin caught by the FBI

Posted by Valerie Finn

Jul 16, 2015 2:00:00 PM

Dark_Web.png

If surfers love the ocean, if chefs love the kitchen, if Americans love Taylor Swift, then counterfeiters love the Dark Web. 

The Dark Web is where counterfeiters and other criminals have developed a thriving marketplace full of illicit products. It is a segment of the web that, though publicly viewable, is characterized by hidden IP addresses, which makes it difficult to track who or where users are.

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Topics: Counterfeiting, Online Brand Protection, In the Headlines, Brand Protection

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