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& Brand Protection Solutions

OpSec

Better Digital Solutions are Pushing the Boundaries for Brand Protection

Posted by Tom Taylor

Mar 10, 2014 2:59:00 PM

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Have you noticed how pervasive electronics are in today’s automobiles?  Nearly every part that goes into a vehicle has a digital element as well as a mechanical one. Transmission, fuel line, and every other part of the engine and the cabin rely on digital innovation.  In fact, luxury cars are built with over 100 microprocessors. Digitalization allows car manufacturers to track a specific part to each car and to closely monitor performance and quality, one customer at a time. 

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Topics: Gray Market Diversion, Counterfeiting, Product Authentication, Auto and Industrial, Mobile Authentication, Brand Protection, Supply Chain Tracking

An Open Door for Killer Counterfeits

Posted by Mark Turnage

Jan 15, 2014 1:30:00 PM

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As the old adage says, “politics makes strange bedfellows”.  None stranger perhaps than last June when the state of Maine opened the door to well-funded and well-organized international criminals by legalizing online drug purchases from internet pharmacies by its citizens.  The intention of the law is to allow Maine’s inhabitants access to cheaper drugs abroad than are available here in the US.   Whatever the rationale, the predictable consequence of the law is to fully open the doors of commerce in Maine to online providers of counterfeit and substandard medicines.  Other states are watching the Maine model and may well follow suit, with potentially disastrous consequences for their citizens.

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Topics: Pharmaceuticals

How Valuable Is Your Brand?

Posted by Lorri Veidenheimer

Dec 4, 2013 5:29:01 PM

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It’s widely considered that a brand is the sum total of “all the thoughts and feelings” associated with that brand. Quantifying the value of those thoughts and feelings is virtually impossible.  Most companies will try to calculate their brand’s value taking into account market size, annual revenue, market share, profitability, brand awareness, brand loyalty, uniqueness and sustainability of products and services, quality of new products, investment in R&D, competitive landscape, and ability to raise prices, among other factors.

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Topics: Counterfeiting, Online Brand Protection, Brand Protection

Enforcement Against Counterfeiters

Posted by Mark Turnage

Nov 14, 2013 2:16:52 PM

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Emerging Transaction Card Technologies: EMV

Posted by Scott Magnacca

Oct 28, 2013 9:42:00 AM

The world of payments is becoming divided between the “haves” and “have-nots”.  Most payment schemes around the world, with the exception of the United States, use what is commonly referred to as “chip and pin” credit card transactions.  Microprocessor chips are embedded in the card and used to process a transaction.  Those in the US with the good fortune to travel to different countries such as the United Kingdom, Germany, France, China, or Brazil see the delineation between “haves” and “have-nots” every day. Card brands such as Visa, MasterCard, and their issuers, have adopted the use of chips in cards, which supplant the magnetic stripe.

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Topics: Transaction Cards

Suspicious Behavior Indicators to Identify Suspect Listings on E-Commerce Sites

Posted by Lorri Veidenheimer

Oct 2, 2013 12:33:00 PM

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Counterfeiters are uncovering new tactics to profit off unsuspecting businesses and consumers every day. It’s critical for brands to stay one step ahead to ensure these dubious activities don’t tarnish brand reputation and in some cases harm consumers. Through ongoing research we have found that counterfeiters are increasing using online trading platforms to sell everyday health and beauty products, which may not only be counterfeit, but can also be substandard, expired, or contain dangerous chemicals. In fact, reports of lead, urine, antifreeze and other toxic materials have been found in imitation perfumes

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Topics: Counterfeiting, Online Brand Protection, Health and Beauty, Consumer Goods, Brand Protection

10 Warning Signs Your Brand is at Risk

Posted by Lorri Veidenheimer

Sep 25, 2013 5:10:00 AM

Drowning_CopyrightIt is difficult to determine the full scale of your brand’s loss of value due to counterfeiting and market diversions prior to undertaking a thorough security solution evaluation, but there are a number of indicators that can help you gauge your vulnerability.

Any one of these ten factors may be sufficient to indicate that you are at risk.

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Topics: Gray Market Diversion, Counterfeiting, Product Authentication, Online Brand Protection, Intellectual Property, Brand Protection

Prada or Prado? How Luxury Brands Can Fight Counterfeits

Posted by Alex Vercelloni

Sep 5, 2013 11:00:00 AM

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When it comes to counterfeiting in the luxury goods space, all a brand owner has to do is walk down any given street in any major metropolitan city to see street vendors peddling what looks like their goods at a mere fraction of the price. While those who purchase these illicit items may know these are glaring fakes, many don’t. Despite this, a recent study found that three-quarters of women questioned admitted they knowingly purchased a counterfeit designer fashion item. Many also said they had as many as five fake dresses, handbags, wallets, jewelry or pairs of shoes. One can begin to understand how this attitude could be worrisome to a luxury brand owner – which is where we come in.

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Topics: Counterfeiting, Luxury Goods, Product Authentication, Mobile Authentication

The Increasing Sophistication of Counterfeiters

Posted by Mark Turnage

Aug 14, 2013 10:40:00 AM

I'm Mark Turnage, and I want to talk about how OpSec helps its clients with
enforcement of their proprietary rights.

So one of the questions we're asked is: If OpSec can authenticate a
product through the supply chain and find ways tht that product is being
sold online unlawfully, what do you then do about it?

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Topics: Counterfeiting, Product Authentication, Online Brand Protection

Sideline Counterfeit Athletic Footwear

Posted by Lisa Hill

Aug 5, 2013 5:42:00 PM

tennis shoesThe counterfeit threat to athletic footwear brands are enormous:  loss of market share, lower profits for diverted goods, loss of brand integrity, growing market appeal for poor quality imitations, and potential warranty issues for low quality fakes. Brand owners must put their best foot forward in the fight against counterfeiting, but first, it’s important to understand the source of this growing issue.

Why Athletic Footwear is Counterfeited

The more market visibility a brand gains, the more susceptible they are to counterfeiting. And with the global athletic apparel industry in total set to reach $125 billion by 2017, which includes athletic shoes, the market potential is vast. Fast paced trends and technologies

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Topics: Apparel and Footwear, Product Authentication, Online Brand Protection

   

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