OpSec Blog

 Insights on Anti-Counterfeiting & Brand Protection Solutions

Alex Vercelloni

Alex is responsible for managing OpSec’s sales initiatives in Southern Europe. After leaving her family’s graphic art business, Alex joined OpSec with extensive knowledge in secure printing features and technologies. She has developed sales opportunities for both the government and brand protection divisions, offering comprehensive programs that provide authentication and online brand protection solutions. Alex loves to travel and has toured more than thirty countries.

Recent Posts

Prada or Prado? How Luxury Brands Can Fight Counterfeits

Posted by Alex Vercelloni on Sep 5, 2013 11:00:00 AM

Alexs_Luxury_Blog_Post

When it comes to counterfeiting in the luxury goods space, all a brand owner has to do is walk down any given street in any major metropolitan city to see street vendors peddling what looks like their goods at a mere fraction of the price. While those who purchase these illicit items may know these are glaring fakes, many don’t. Despite this, a recent study found that three-quarters of women questioned admitted they knowingly purchased a counterfeit designer fashion item. Many also said they had as many as five fake dresses, handbags, wallets, jewelry or pairs of shoes. One can begin to understand how this attitude could be worrisome to a luxury brand owner – which is where we come in.

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Topics: Counterfeiting, Luxury Goods, Product Authentication, Mobile Authentication

Set Your Company up to Fight Fakes

Posted by Alex Vercelloni on Jun 26, 2013 1:30:24 PM

I’ve always had a passion for fashion and, being based in Italy, I’m afforded the opportunity see firsthand the creations of the greatest designers in the world on a regular basis. However, every new color, form, design and fashion show inspires not only the fashion world at-large, but also the underground world of counterfeits. Walk around in any major city and you’ll see stalls upon stalls of knock-off designs created to mirror the real thing – and the problem is even greater online.

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Topics: Counterfeiting, Fashion & Luxury, Luxury Goods, Online Brand Protection, Brand Protection