OpSec Blog

 Insights on Anti-Counterfeiting & Brand Protection Solutions

Branddy Spence

Branddy Spence is OpSec's Director of Corporate Communications. Prior to her current role, she spent several years implementing successful brand protection programs for many well-known licensing and entertainment brands.
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Recent Posts

Counterfeit cosmetics costing businesses and killing jobs

Posted by Branddy Spence on Jun 17, 2015 8:59:00 AM
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Sometimes makeup doesn't cover up blemishes. Sometimes a retailer accidently stocks the shelves with batch of counterfeit products, and when that happens, the unfortunate customer who purchases a knock-off could end up dealing with serious health-related consequences, rather than just an easily covered pimple or scar.

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Topics: Counterfeiting, Health and Beauty, In the Headlines, Brand Protection

Keeping it real: 2014 counterfeit seizure statistics released

Posted by Branddy Spence on Jun 1, 2015 8:32:31 AM
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Last year brought a hefty haul for the U.S. agencies tasked with finding and seizing counterfeit items before they seep too deeply into product pipelines.

Though protecting brands from criminals and their knock-off goods is quite the job, the groups tasked with finding the counterfeits have been making progress. Last month, U.S. Customs and Border Protection and U.S. Immigration and Customs Enforcement's Homeland Security Investigations - two groups tasked with seizing knock-offs, along with the Department of Homeland Security - announced results for the 2014 fiscal year.

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Topics: Digital Media, Counterfeiting, Fashion & Luxury, Luxury Goods, Automotive, Consumer Electronics, Health and Beauty, Consumer Goods, Intellectual Property, In the Headlines, Brand Protection

Etsy finds how badly counterfeits can hurt business

Posted by Branddy Spence on May 21, 2015 8:00:00 AM
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Etsy, the peer-to-peer e-commerce website recently saw its shares plunge as news leaked that a number of the items sold through the online company may be fake.

Here's one way to sabotage a business: Warn people that its marketplace contains counterfeit goods. 

Etsy, the peer-to-peer e-commerce website, recently saw its shares plunge as news leaked that a number of the items sold through the online company may be fake. Counterfeit goods can prove plenty harmful to any business, and the marketplace is beginning to find out just how much damage fakes can cause.

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Topics: Counterfeiting, Online Brand Protection, In the Headlines

Chinese consumers want authentic products

Posted by Branddy Spence on May 14, 2015 8:30:00 AM
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China, for some time a paradisiacal haven for counterfeiters and their ill-gotten funds, may be losing its allure as a knock-off utopia as its citizens begin to value product authenticity over affordability. 

Last year, China's cabinet, the State Council, announced that it would begin a crackdown on online piracy and fake products.

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Topics: Counterfeiting, Product Authentication, In the Headlines, Brand Protection

Uphold Your Identity

Posted by Branddy Spence on May 8, 2015 11:05:00 AM

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A licensed product is only as valuable as the brand identity that backs it up.The laws of supply and demand mean that unlicensed use of a brand can severely damage sales. Counterfeits take sales away from legitimate licensed partners and increase supply, reducing the value of a product. Poorly made or dangerous knock offs also diminish a company’s image, lowering demand and further hurting sales and pricing.

We’ve put together a list of the top six ways that companies can protect their brand identity.

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Topics: Counterfeiting, Online Brand Protection, Licensing, Intellectual Property, Brand Protection, Royalty Protection

Counterfeit DVDs and CDs still an issue

Posted by Branddy Spence on Apr 13, 2015 11:08:00 AM
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Who uses DVDs anymore? Apparently enough people for counterfeiters to still find selling fake DVDs to be a profitable business.

Who uses DVDs anymore? Apparently enough people for counterfeiters to still find selling fake DVDs to be a profitable business. 

A federal grand jury recently indicted 10 men on charges of conspiracy to commit criminal copyright infringement, as well as similar crimes, after a warehouse and office space used by the defendants were found to have contained thousands of copies of fake DVDs and CDs on March 13.

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Topics: Digital Media, Counterfeiting, Product Authentication, In the Headlines, Brand Protection, Anti-piracy

Counterfeiters will target anything, even toys

Posted by Branddy Spence on Mar 17, 2015 9:00:00 AM
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Some counterfeit toys and products really capture the imagination, like a backpack featuring what must be a cousin of the video game character Sonic, with yellow eyes who shares a first name with Obama, and is, in some way, affiliated with the wizard Harry Potter. However, as ridiculous as they are, they also cut into sales of companies who sell legitimate - and certainly cuter - toys, and can be dangerous to children. 

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Topics: Counterfeiting, Product Authentication, Online Brand Protection, Licensing, In the Headlines, Brand Protection

Counterfeiting news roundup: Feb. 2015

Posted by Branddy Spence on Feb 17, 2015 9:00:00 AM
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Counterfeiting news roundup: Feb. 2015

Operation "Super Fake," illegal immigration, a cigar shop front for counterfeit drugs and arsenic make-up - it's the counterfeiting news roundup for February 2015!

January and early February were active times for counterfeiters, and we've collected some of the most telling stories from all around the world. This is just one more way that OpSec keeps you up to date on what's happening in brand protection. 

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Topics: Counterfeiting, In the Headlines, Brand Protection

Counterfeiting news roundup: Jan. 2015

Posted by Branddy Spence on Jan 9, 2015 1:26:00 PM
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Counterfeiting news roundup: Jan. 2015

Counterfeiters never take a day off, so we at OpSec don't have the luxury of relaxing either.

In the interest of keeping you up to date on the world of counterfeit goods, we've put together a news roundup for the enforcement actions, new laws and citizen concerns related to the practice so far this January. Remember to check back regularly or sign up for our email updates to stay up to date on the latest anti-counterfeit news.

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Counterfeits Using All Consumer Channels for the Holidays

Posted by Branddy Spence on Dec 29, 2014 10:29:53 AM

The holiday season is a time of family cheer, goodwill and fake consumer goods. That's right - unsurprisingly, counterfeits and the holidays go hand in hand. 

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Topics: Counterfeiting, Brand Protection