OpSec Blog

 Insights on Anti-Counterfeiting & Brand Protection Solutions

Lisa Hill

Lisa Hill is a Brand Protection Specialist with over thirteen years of industry experience in the development and implementation of custom solutions for brands under attack from counterfeiting and product diversion. She has experience with multiple sectors, specifically in the apparel, footwear, and outdoor industries. Lisa is a member of the AAFA Brand Protection Council as well as the IACC Product Security Task Force. She is an active member of her community, and currently serves as a medical advocate for her local crisis center.

Recent Posts

Putting Your Best Foot Forward to Protect Your Brand

Posted by Lisa Hill on Feb 16, 2016 8:00:00 AM
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It’s MAGIC time again, and many brands are putting their best foot forward at Platform in Vegas this week. Whether it’s with the latest updates in footwear designs, styles and color trends, or being the first to market with the latest interactive wearable technology.  Everyone is out to impress the masses, and step out on the runway in high fashion.

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Topics: Fashion & Luxury, Online Brand Protection, Brand Protection, Supply Chain Management, Apparel Enhancement

Making MAGIC... and Protecting It.

Posted by Lisa Hill on Aug 12, 2015 8:34:56 AM
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Built in sensors in smart apparel ensure you are exercising properly and keep track of your progress.

This year MAGIC is taking an exciting new approach, hoping to help everyone and every brand customize their experience and make the most of their time in Vegas. It’s a unique opportunity to take a standard trade show and turn it into your own customized business network.They’ve designed the conference in such a way to allow attendees to become more actively involved, created more thoughtful meeting area and tools to encourage more opportunity for face to face communication, and allow for local inspiration.

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Topics: Fashion & Luxury, Online Brand Protection, Brand Protection

Counterfeit handbags still ubiquitous

Posted by Lisa Hill on Apr 20, 2015 8:05:00 AM
Counterfeit Purses

A group of guys on the sidewalk yelling out to passersby, a table buckling under the weight of the mountain of handbags towering on top of them - this is the typical image of knock​-off products being sold on the streets, but fake handbag sales aren't limited to the streets.

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Topics: Counterfeiting, Fashion & Luxury, Brand Protection

Sideline Counterfeit Athletic Footwear

Posted by Lisa Hill on Aug 5, 2013 5:42:00 PM

tennis shoesThe counterfeit threat to athletic footwear brands are enormous:  loss of market share, lower profits for diverted goods, loss of brand integrity, growing market appeal for poor quality imitations, and potential warranty issues for low quality fakes. Brand owners must put their best foot forward in the fight against counterfeiting, but first, it’s important to understand the source of this growing issue.

Why Athletic Footwear is Counterfeited

The more market visibility a brand gains, the more susceptible they are to counterfeiting. And with the global athletic apparel industry in total set to reach $125 billion by 2017, which includes athletic shoes, the market potential is vast. Fast paced trends and technologies

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Topics: Fashion & Luxury, Online Brand Protection, Product Authentication