OpSec Blog

 Insights on Anti-Counterfeiting & Brand Protection Solutions

Melissa Palardy

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Recent Posts

Faux Real: What Luxury Brands Need to Know

Posted by Melissa Palardy on Jun 25, 2014 9:07:00 AM

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Counterfeit goods are on the rise in the luxury market, and can quickly become a brand’s worst nightmare if not dealt with properly. Counterfeit goods cost the US economy $225 billion each year. In 2013 alone, the US Department of Homeland Security confiscated over $1 billion in counterfeit handbags, belts, and wallets. Counterfeiting is certainly a huge economic problem, but it is a major problem for brand integrity as well.

Alessandra Vercelloni, Director of Brand Protection at OpSec Security, works with some of the world’s best known luxury brands to help protect them from counterfeits and diversion. We sat down with Alessandra for a Q&A session about the counterfeit luxury industry, and what measures brands might take to help secure their products.

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Topics: Gray Market Diversion, Counterfeiting, Luxury Goods

Outdoor Gear: An End-of-Summer Snapshot

Posted by Melissa Palardy on Aug 1, 2012 9:02:00 AM
With back-to-school season just around the corner, families everywhere are packing their bags in hopes of enjoying the last few weeks of summer.  Some favorite warm-weather activities include hiking, fishing, camping, and, of course, heading to the beach.

While August weather means primetime for beach-goers, it’s also primetime for online scammers and counterfeiters, who prey on unsuspecting buyers attracted to deeply discounted items.
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Topics: Fashion & Luxury, Online Brand Protection, Consumer Goods