OpSec Blog

 Insights on Anti-Counterfeiting & Brand Protection Solutions

Steve Ablett

Steve Ablett is OpSec’s UK-based Sales Manager specializing in Brand Protection and Enhancement solutions for the apparel industry. He has over 30 years experience in this sector and has worked with retailers, fashion houses, sportswear brands, and licensors, to improve supply chain practice, control and compliance.
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Recent Posts

Why Brand Protection should be a part of your Corporate Social Responsibility

Posted by Steve Ablett on Aug 9, 2018 8:03:00 AM

Intellectual Property ProtectionSuccessful consumer brands have spent time, money and effort in promoting themselves, by and large, to the more affluent members of our global society. Good for them!

The scale of the demand thus created, attracts criminal elements who wish to capitalise on the higher margins that the brand owner has striven to gain and maintain. 

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Topics: Brand Protection

Consumer Engagement: What Brands Need to Know

Posted by Steve Ablett on Sep 23, 2014 6:30:00 AM

Consumer Engagement

 

We sat down with Steve Ablett, OpSec’s Senior Sales Manager, to discuss the latest trends in consumer engagement and how technology has revolutionized the way in which brands gain customer insights. Steve has over twenty years of experience in global supply chain security, and has worked with many high street retailers and iconic fashion brands to create custom and robust solutions that deliver measurable results.

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