If you’re a brand owner looking for an excellent overview of the underworld of buying, selling and trafficking counterfeit goods, Counterfeiting Exposed, by Mark Turnage, David M. Hopkins, Lewis T. Kontnik provides helpful tips, examples, and advice to protect your brand against this widespread issue.
Counterfeiting Exposed offers a framework for investing and devising a brand protection strategy, introducing tools such as the Harm Matrix and the Value Equation. The book also includes helpful tables showing the ROI a company of any size can achieve with an effective anti-counterfeiting program in place.
Counterfeiting Exposed is an insightful source of information for brand owners looking to ensure that revenue streams from intellectual property are not decreased by counterfeiters. Business owners can expect to gain practical methods in enforcing a brand protection strategy and educate themselves on a wide-range of anti-counterfeiting solutions.
About the Authors:
- Mark Turnage: Group Chief Executive at OpSec Security: The leading global provider of integrated anti-counterfeiting and online brand protections services.
- David M. Hopkins: Director of International Business Programs at the University of Denver.
- Lewis T. Kontnik: Founder of Reconnaissance International and publisher of Authentication News, an international newsletter covering counterfeiting prevention issues.