eBay has lost another lawsuit filed against it by luxury goods maker Louis Vuitton Malletier.
The Paris District Court ruled Thursday that eBay was liable for harming the reputation of LVM’s trademarks, company name, and domain name. LVM had sued eBay claiming that the site was using keywords that hurt the Louis Vuitton brand.
The Paris court [...]
Entries Tagged as 'E-Channel Management'
News: eBay Loses Another Suit Over Louis Vuitton Brand
February 18th, 2010 No Comments
Tags: Ebay · Louis Vuitton · Online Brand Protection · trademark protection
News: FDA Issues 22 Warning Letters to Web site Operators
December 22nd, 2009 No Comments
The U.S. Food and Drug Administration today completed a coordinated, weeklong, international effort, called the International Internet Week of Action (IIWA), intended to curb illegal actions involving medical products.
During the effort, the FDA’s Office of Criminal Investigations (OCI), in conjunction with the Center for Drug Evaluation and Research and the Office of Regulatory Affairs, Office [...]
Tags: anti-counterfeiting · Counterfeit Pharmaceuticals · illegal pharmacies · International Internet Week of Action (IIWA) · internet pharmacies · misbranded drugs · U.S. Food and Drug Administration
Commentary: Converting Rogue Internet Sales Channels: Increase Brand Equity, Market Share and Revenue
April 13th, 2009 No Comments
Due to the current economic climate, most sales and marketing professionals are managing with reduced budgets and are expected to do more with less. One timely strategy is to build an Online Channel Conversion program. This program is fairly easy to implement and can yield great measurable results.
Tags: brand equity · e-channel · e-commerce · e-commerce revenue · online market share · online sales · online sales channel · rogue Internet sales