BrandSecure Forum: Insights on Anti-Counterfeiting & Brand Protection

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Entries Tagged as 'E-Channel Management'

News: eBay Loses Another Suit Over Louis Vuitton Brand

February 18th, 2010 No Comments

eBay has lost another lawsuit filed against it by luxury goods maker Louis Vuitton Malletier.
The Paris District Court ruled Thursday that eBay was liable for harming the reputation of LVM’s trademarks, company name, and domain name. LVM had sued eBay claiming that the site was using keywords that hurt the Louis Vuitton brand.
The Paris court [...]

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News: FDA Issues 22 Warning Letters to Web site Operators

December 22nd, 2009 No Comments

The U.S. Food and Drug Administration today completed a coordinated, weeklong, international effort, called the International Internet Week of Action (IIWA), intended to curb illegal actions involving medical products.
During the effort, the FDA’s Office of Criminal Investigations (OCI), in conjunction with the Center for Drug Evaluation and Research and the Office of Regulatory Affairs, Office [...]

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Commentary: Converting Rogue Internet Sales Channels: Increase Brand Equity, Market Share and Revenue

April 13th, 2009 No Comments

Due to the current economic climate, most sales and marketing professionals are managing with reduced budgets and are expected to do more with less.  One timely strategy is to build an Online Channel Conversion program.  This program is fairly easy to implement and can yield great measurable results.

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