Spending on Internet advertising is growing faster compared to spending on other media such as television, radio, outdoor, newspapers, magazines and cinema. According to a recent study released by Nielsen, Internet ad spending in Q1 of this year grew double digits, 12.1%, compared to last year. Conversely, magazine spending declined by 1.4% compared to last year.
As marketers allocate more of their budgets to Internet advertising, they are becoming increasingly cognizant how history demonstrates that what marketers do, scammers copy. Scammers often hijack popular brands online which in turn increases overall online marketing costs. However, brands know that curbing brand abuse online can lead to significant savings. One MarkMonitor client realized a 41% savings in cost-per-click on branded terms by building and prioritizing brand protection strategies.