Have brand owners found an unlikely friend in .XXX?

Staff Writer
By Staff Writer

Brand Protection | domain management | domains |

In a move that reinforces their communication of support for creating a brand rights holder-friendly environment, the ICM registry, who operate the .XXX registry, have begun to take independent and unique action to thwart brand abuse. According to this post in World Trademark Review, it appears that they have created their own way to act on obviously infringing names.

It seems like this is an opportunity to remove names from the ICM .XXX registry without lengthy litigation or complicated UDRP proceedings. Is this a model that could work in the new expanding domain naming environment and will rights holders be happy with it? Moreover, will it thwart brand abuse in the .XXX registry? Here’s hoping so.

Brand Protection, domain management, domains,

 

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