How to Safeguard Brands from Abuse in Mobile Channels

Staff Writer
By Staff Writer

Brand Protection | Consumer trust | infringement |

We are excited to announce the launch of MarkMonitor Brand Protection™ – Mobile Apps. Consumers are flocking to mobile channels to research and make purchases and where consumers go, so do scammers.  With this new offering, brands can detect instances of brand infringement and misuse in popular mobile app marketplaces. By discouraging brand impersonation and false association in mobile channels, companies can reduce customer confusion, reinforce brand trust and protect m-commerce revenues.

Why mobile matters:


    • According to Internet Retailer, in 2013 smartphones and tablets made up almost 35 percent of online traffic


    • Internet Retailer also weighed in on sales through mobile channels, reporting that 16.6 percent of sales flowed through that channel in 2013


    • Goldman Sachs analysts recently predicted that m-commerce growth will increase by more than $420 billion by 2018


The new offering extends MarkMonitor Brand Protection to mobile channels, helping brands improve customer satisfaction and provide consistent brand messages by identifying potentially counterfeit or infringing apps.  Brands can also use the new capability to help app developers and partners use brand assets properly by discovering non-compliant use of trademarks and logos.

Click here to read the press release about MarkMonitor Brand Protection – Mobile Apps.

Brand Protection, Consumer trust, infringement,


Related Post

Branddy Spence 1 min read 12 Dec, 2020

The OpSec 2020 Consumer Barometer at a Glance

Over the course of 2020, the use of online services has accelerated due to the ongoing...

Brand Protection, counterfeits,

Branddy Spence 3 min read 09 Sep, 2020

The Evolution of E-Commerce amid COVID-19

OpSec Connect: The evolution of e-commerce amid COVID-19

In the second webinar of the...

Online Brand Protection, Brand Protection

Branddy Spence 5 min read 08 Aug, 2020

Leadership in licensing: A conversation with Maura Regan

A fun-filled and insightful conversation on modern leadership in the licensing...

Licensing, Brand Protection,

Get All News Updated to your inbox