Enforcement in China for counterfeits is always a top priority for brand protection professionals. MarkMonitor released a recent whitepaper that tackles this subject. It explores Chinese trademark registration, best practices in enforcement strategies as well as how combating counterfeiters can yield consumer insights. With the continued growth of digital channels and China’s role as the world’s factory floor” the success of your brand protection strategy in China and throughout the world is tied to your ability to target counterfeit goods sold on leading Chinese online marketplaces.
A strong enforcement program in China will result in higher compliance rates and will deter counterfeiters who will turn their attention to brands with weaker defenses. To download ‘Best Practices for Brand Protection and Effective Enforcement in China’ click here.”