BrandSecure Forum: Insights on Anti-Counterfeiting & Brand Protection

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News: A Day of Discounts, Even for Knockoffs

December 3rd, 2009 by Terri Mock

The best, or at least the most unbelievable, day-after-Thanksgiving deals in New York this year were not at Macy’s or Saks Fifth Avenue. There were a few little places on Canal Street — you may have heard of them — where $100 Swatch watches sold for $15, and so did the $15,000 Patek Philippe models.

Past the East African guys on the corner of Broadway whispering “Gucci” and “Prada,” amid the clashing smells of Chinese food and roasting peanuts, there are dozens of stores like the one operated by Mohammed Asif, 26, who offers rows of inexpensive watches hanging from silver hooks. Of course, Mr. Asif actually sells the “Patek Phillippe” brand — with an extra “l” — and his Swatches are tinny. To mark the start of the holiday shopping season, he was willing to cut special deals.

“Normally, this is $25, but for Black Friday, only $20,” Mr. Asif said of one blue-faced timepiece. He would have put up a special sign for the holiday sale, but, he explained from his merchandise-filled cranny, “I have no place.”

For full article, please see The New York Times.

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