A New York state-based company has announced it will be adding genetic material to some high-end products.
Applied DNA Sciences, based in Stony Brook, N.Y., said it has reached an agreement to supply a European luxury goods company with DNA markers to protect its products from counterfeiters.
The company said the agreement was for a five-year period. Applied DNA would not identify the luxury company, saying only that it’s a global business headquartered in Europe with several product lines.
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Tags: anti-counterfeiting · brand integrity · Brand Protection · Luxury Goods · Product AuthenticationNo Comments
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