An adviser to the European Union’s top court has backed Google in a dispute with luxury goods group LVMH, saying the search engine has not infringed trademark rights by selling keyword adverts using brand names.
“Google has not infringed trade mark rights by allowing advertisers to buy keywords corresponding to registered trade marks,” the European Court of Justice said in a statement this morning.
The case centres on whether Google has the right to sell brand names for Internet search advertising an important revenue generator for the world’s biggest search engine site, reports Reuters.
For full article, please see Law Central.
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