BrandSecure Forum: Insights on Anti-Counterfeiting & Brand Protection

From Russia, With Security

On my recent trip to Moscow, I expected to marvel at the historical architecture of the city, to be taken back to a different time, but instead I was surprised by the transformation that has occurred over the past few years.  It seems Russia is in search of a new identity. While it has modernized, it still embraces its unique past. When it holds the world stage in 2014 for the Sochi Winter Olympic Games, the world will see a new Russia.

I went to Moscow to participate in a press conference hosted by the Sochi 2014 Organizing Committee. At the press conference, we announced OpSec Security’s partnership with Goznak Unitary Enterprise, the official state agency of the Russian Federation. Our two organizations have partnered to provide global brand protection services for the Sochi 2014 brand. OpSec has a tradition of working with the Olympic Games—Turin, Sydney, Athens, and this year’s Vancouver games. With the integrity of the Sochi 2014 brand at the forefront of the Organizing Committee’s minds, there will be no detail overlooked in giving spectators, customers, and sponsors the experience they are expecting.

The Sochi 2014 Games will be the first to employ an integrated strategy of product authentication, tracking, and online brand protection, creating a new standard in brand protection for future Olympic Games. Such care and detailed planning is taking place because we are committed to protecting the countless consumers and fans of the games against counterfeit, unlicensed goods, as well as the many sponsors, licensees and partners who have provided financial support for the games.

Because of the increasing importance of the Internet, OpSec will also be monitoring the online marketplace to identify intellectual property infringements as well as counterfeit and unauthorized goods which are likely to show up on e-commerce platforms.  Our mission is to protect the logo, merchandise, and integrity of the Games, and we look forward to working with the Sochi 2014 Olympic Organizing Committee and with Goznak over the next 4 years.

Tags:   anti-counterfeiting · anti-piracy · Goznak Unitary Enterprise · Olympics · Sochi 2014No Comments