I’ve been in the brand protection industry for 12+ years and every so often there’s a “buzzword” that most of my clients are asking questions about. Sometimes the chatter was about RFID, or about China and Alibaba but most recently the buzzword for not only the brand protection space but other industries seems to be Blockchain.Now I will admit, until OpSec partnered with Blockpool, a UK-based blockchain developer, to add blockchain technologies to OpSec’s Insight platform, I didn’t know much about the technology.
Successful consumer brands have spent time, money and effort in promoting themselves, by and large, to the more affluent members of our global society. Good for them!
The scale of the demand thus created, attracts criminal elements who wish to capitalise on the higher margins that the brand owner has striven to gain and maintain.
Topics: Brand Protection
I am active on professional social media and I focus on groups and organizations involved with authentication technologies, anti-counterfeiting, diversion, anti-piracy, customer engagement, licensing, trademark protection, and supply chain management − the big umbrella of Brand Protection. Over the past couple of years, I’ve read statements from inside and outside of the brand protection industry that question and sometimes disparage the usefulness of overt technologies or Optical Variable Devices (OVD). Some have labeled overt solutions as a “DEAD” technology. The death of overt technology has been greatly exaggerated!
In late June, New York State (U.S.) gubernatorial candidate, Cynthia Nixon, of Sex and the City fame, criticized America’s Immigration and Custom Enforcement (ICE) agency for the manner in which they were handling immigration on the U.S.’s southern border. She went as far as labeling the agency a “terrorist organization” and called for its abolishment.
I’m not here to debate whether or not Ms. Nixon makes a valid point. I’m not even here to debate U.S. immigration policy. But I do want to highlight that ICE does a lot more than enforce immigration law… and for that, we should be thankful.
Before you take a sip from that glass of water, you may want to consider where it came from. The sale of counterfeit water filters is becoming a huge industry problem. Unfortunately, many consumers searching for bargains on OEM water filters may inadvertently find themselves buying counterfeits that can not only damage their refrigerator, possibly voiding out the warranty, but also severely put their health at risk.
This past Christmas I made the decision to purchase a Yeti travel mug for my wife. I had heard great things about Yeti products and their performance and thought she might enjoy using it during her daily commute. I carefully researched the type of mug I wanted to purchase, along with the price and made the purchase through Amazon. Mug arrives, wife’s happy, end of
As holiday shoppers increasingly move to the internet for purchasing gifts, it’s not surprising that this year’s Cyber Monday surpassed 2016 by 16.8% in total sales (according to Adobe Digital Insights). Cyber Monday 2017 marked the largest U.S. online sales day in history, at $6.59 billion in sales.
I read an article today asking if Playboy was going to survive the death of its founder, Hugh Hefner. The answer is: it already has… and long before Hef’s passing on September 27th at the age of 91.
In 1953, Playboy launched itself as a men’s lifestyle magazine. The best clothes, the best music (Jazz was Hef’s favorite), the best furnishings, the best stereo equipment… and of course, the ladies for which every adolescent boy tried to sneak a peek.
In early September the Imaging Supplies Coalition (ISC) held their 16th International Conference which focuses on Fraud and Counterfeiting in the Imaging Supplies Industry. This year's theme was "An Industry in Transition" and unlike previous years the internet and the rapid growth of counterfeiting was front and center. Topics that were covered included “What is the Dark Web”, “Brand Protection on the Dark Web, “Brand Protection on Social Media” and a panel discussion that focused on Online Brand Protection and Enforcement.
There’s been plenty of outrage recently over the unexplained rise in cost of Mylan’s EpiPen injector. Just last week Mylan’s CEO, Heather Bresch, attempted to defend in Congress the drug’s nearly 600% price increase over the past ten years. This price surge has left many people with life-threatening allergies that depend on this medicine to search for other alternatives such as generic versions, coupon offers, or discounted online sales.
Drug pricing is one of the main reasons consumers head to online pharmacies in search of cheaper options. By the same token, the price of authentic medicines is what drives counterfeiters to manufacture fake, substandard product and offer it for sale virtually anonymously online.