Oct 28, 2013 9:42:00 AM
The world of payments is becoming divided between the “haves” and “have-nots”. Most payment schemes around the world, with the exception of the United States, use what is commonly referred to as “chip and pin” credit card transactions. Microprocessor chips are embedded in the card and used to process a transaction. Those in the US with the good fortune to travel to different countries such as the United Kingdom, Germany, France, China, or Brazil see the delineation between “haves” and “have-nots” every day. Card brands such as Visa, MasterCard, and their issuers, have adopted the use of chips in cards, which supplant the magnetic stripe.
Topics: Transaction Cards
Oct 2, 2013 12:33:00 PM
Counterfeiters are uncovering new tactics to profit off unsuspecting businesses and consumers every day. It’s critical for brands to stay one step ahead to ensure these dubious activities don’t tarnish brand reputation and in some cases harm consumers. Through ongoing research we have found that counterfeiters are increasing using online trading platforms to sell everyday health and beauty products, which may not only be counterfeit, but can also be substandard, expired, or contain dangerous chemicals. In fact, reports of lead, urine, antifreeze and other toxic materials have been found in imitation perfumes
Sep 25, 2013 5:10:00 AM
It is difficult to determine the full scale of your brand’s loss of value due to counterfeiting and market diversions prior to undertaking a thorough security solution evaluation, but there are a number of indicators that can help you gauge your vulnerability.
Any one of these ten factors may be sufficient to indicate that you are at risk.
Sep 5, 2013 11:00:00 AM
When it comes to counterfeiting in the luxury goods space, all a brand owner has to do is walk down any given street in any major metropolitan city to see street vendors peddling what looks like their goods at a mere fraction of the price. While those who purchase these illicit items may know these are glaring fakes, many don’t. Despite this, a recent study found that three-quarters of women questioned admitted they knowingly purchased a counterfeit designer fashion item. Many also said they had as many as five fake dresses, handbags, wallets, jewelry or pairs of shoes. One can begin to understand how this attitude could be worrisome to a luxury brand owner – which is where we come in.
Aug 14, 2013 10:40:00 AM
I'm Mark Turnage, and I want to talk about how OpSec helps its clients with
enforcement of their proprietary rights.
So one of the questions we're asked is: If OpSec can authenticate a
product through the supply chain and find ways tht that product is being
sold online unlawfully, what do you then do about it?
Aug 5, 2013 5:42:00 PM
The counterfeit threat to athletic footwear brands are enormous: loss of market share, lower profits for diverted goods, loss of brand integrity, growing market appeal for poor quality imitations, and potential warranty issues for low quality fakes. Brand owners must put their best foot forward in the fight against counterfeiting, but first, it’s important to understand the source of this growing issue.
Why Athletic Footwear is Counterfeited
The more market visibility a brand gains, the more susceptible they are to counterfeiting. And with the global athletic apparel industry in total set to reach $125 billion by 2017, which includes athletic shoes, the market potential is vast. Fast paced trends and technologies
Jul 22, 2013 11:09:13 AM
An exciting development for OpSec is the use of mobile authentication platforms for governments. An example of that would be one of our very first clients, where we developed a mobile authentication solution for a government that provided excise stamps.
Jul 2, 2013 4:01:00 PM
Why is it that we at OpSec Security monitor user opinions connected to purchases and vendors? Because today's customers are speaking out when they come across fraudsters. And there is a lot to be gained from this intelligence.
As much as consumers increasingly engage in detecting counterfeits by verifying the products through our security labels, they also help us in the fight against counterfeiting on the Internet.
Jun 27, 2013 9:36:00 AM