This year MAGIC is taking an exciting new approach, hoping to help everyone and every brand customize their experience and make the most of their time in Vegas. It’s a unique opportunity to take a standard trade show and turn it into your own customized business network.They’ve designed the conference in such a way to allow attendees to become more actively involved, created more thoughtful meeting area and tools to encourage more opportunity for face to face communication, and allow for local inspiration.
Do you have a few wrinkles that you'd like to get rid of? Well, according to a recent Food and Drug Administration warning, if you decide on getting Botox you could have problems worse than crow's feet.
The FDA recently warned doctors that a counterfeit make of the drug popularly used to clear wrinkles from people's faces has made its way into the U.S.
If surfers love the ocean, if chefs love the kitchen, if Americans love Taylor Swift, then counterfeiters love the Dark Web.
The Dark Web is where counterfeiters and other criminals have developed a thriving marketplace full of illicit products. It is a segment of the web that, though publicly viewable, is characterized by hidden IP addresses, which makes it difficult to track who or where users are.
Fifteen surgeons and even more hospitals nationwide have been named in allegations that they were involved in a counterfeit spinal hardware ring.
A civil complaint obtained by America Tonight showed that patients received non-FDA approved spinal hardware as a result of the counterfeiters' actions,
Canada has seen a number of deaths connected to counterfeit medications recently, and authorities there think they may have discovered another case.
The Royal Canadian Mounted Police suspect that a sudden death in North Battleford may have been caused by counterfeit oxycontin. A number of recent deaths in the country have been attributed to fake replications of the pain-killer, but this is believed to be the first in the Saskatchewan town.
Sometimes makeup doesn't cover up blemishes. Sometimes a retailer accidently stocks the shelves with batch of counterfeit products, and when that happens, the unfortunate customer who purchases a knock-off could end up dealing with serious health-related consequences, rather than just an easily covered pimple or scar.
Last year brought a hefty haul for the U.S. agencies tasked with finding and seizing counterfeit items before they seep too deeply into product pipelines.
Though protecting brands from criminals and their knock-off goods is quite the job, the groups tasked with finding the counterfeits have been making progress. Last month, U.S. Customs and Border Protection and U.S. Immigration and Customs Enforcement's Homeland Security Investigations - two groups tasked with seizing knock-offs, along with the Department of Homeland Security - announced results for the 2014 fiscal year.
Here's one way to sabotage a business: Warn people that its marketplace contains counterfeit goods.
Etsy, the peer-to-peer e-commerce website, recently saw its shares plunge as news leaked that a number of the items sold through the online company may be fake. Counterfeit goods can prove plenty harmful to any business, and the marketplace is beginning to find out just how much damage fakes can cause.
China, for some time a paradisiacal haven for counterfeiters and their ill-gotten funds, may be losing its allure as a knock-off utopia as its citizens begin to value product authenticity over affordability.
Last year, China's cabinet, the State Council, announced that it would begin a crackdown on online piracy and fake products.
A licensed product is only as valuable as the brand identity that backs it up.The laws of supply and demand mean that unlicensed use of a brand can severely damage sales. Counterfeits take sales away from legitimate licensed partners and increase supply, reducing the value of a product. Poorly made or dangerous knock offs also diminish a company’s image, lowering demand and further hurting sales and pricing.
We’ve put together a list of the top six ways that companies can protect their brand identity.