50 Cent’s premier audio brand joins forces with the leader in anti-counterfeiting technologies and brand protection to deliver product authentication
(NEW YORK ) – 50 Cent’s premier audio brand, SMS Audio (www.SMSAudio.com), announces its partnership with OpSec Security, Inc. (www.OpSecSecurity.com), the global leader in anti-counterfeiting and brand protection, to develop a program that authenticates its audio products for consumers. This includes placing holographic labels with integrated security technology on select SMS Audio product packaging.
“As we continue to unveil new headphones and additional products, we want to reassure our customers that they are receiving genuine, authentic SMS Audio headphones with tried and true features of durability and studio-quality sound,” said Brian Nohe, President of SMS Audio. “OpSec Security delivers a globally-recognized security program to fit those needs.”
The new labels will be placed on select, future products in addition to the current collection, which consists of the STREET by 50™ over-ear wired headphones, STREET by 50™ in-ear wired headphones and SYNC by 50™ over-ear wireless headphones. The authentication program, customized for SMS Audio, incorporates OpSec Security’s innovative optical imaging technologies, which deliver multiple targeted security features, and a track and trace system, allowing consumers, investigators and retailers to verify the authenticity of SMS Audio products.
“SMS Audio is taking an important and proactive step to protect their products and brand identity from counterfeiters, while enabling their customers to avoid purchasing poorly produced knock offs,” said Tom Taylor, president of brand protection for OpSec Security. “We are honored to partner with SMS Audio to deliver a uniquely customized authentication solution to help protect their brand and loyal customer base from the dangers of counterfeiting.”
SMS Audio is a new audio brand by 50 Cent that offers listeners the highest caliber of headphones. Delivering a professional, studio-quality music experience, the line is initially comprised of the SYNC by 50™ over-ear wireless headphones, the STREET by 50™ over-ear wired headphones, and the STREET by 50™ in-ear wired headphones. Utilizing Kleer® wireless technology, SYNC by 50 incorporates full on-board controls and allows up to four listeners to simultaneously rock from a single source with an unparalleled, crystal-clear wireless range.
The new security labels will appear on the current product line, as well as on select, future SMS Audio products. Availability from Fourth Quarter 2012. For more information about SMS Audio, visit www.SMSAudio.com. For information on OpSec Security, Inc., visit www.OpSecSecurity.com.
About SMS Audio, LLC:
A premier audio headphone and accessories brand, SMS Audio, LLC is dedicated to improving the way people experience music. SMS Audio combines technology, function and style to bring the highest caliber of sound, comfort and fashion to every product. For more consumer information on SMS Audio visit www.SMSAudio.com.
About OpSec Security
OpSec Security, Inc. is a wholly-owned division of OpSec Security Group plc (London AIM: OSG). OpSec Security is the global leader in providing anti-counterfeiting technologies as well as solutions and services for physical and online brand protection to over 300 companies across industry sectors and over 50 governments worldwide. The Group operates manufacturing facilities and laboratories in the USA and the UK, and has sales operations in the Americas, Europe, and Asia. For more information, please visit www.opsecsecurity.com. Follow OpSec on Twitter @BrandSecure.