OpSec Blog

 Insights on Anti-Counterfeiting & Brand Protection Solutions

Brand Protection During Prom Season

Posted by Branddy Spence on Apr 6, 2016 1:46:07 PM

Prom_Dress.jpgProm season is the time when excitable teenagers and their parents visit businesses - both local and online - in search of showy, expensive gowns and tuxedos for the end-of-the-year celebration with their friends. This time of year can be a major boon for businesses in need of a little extra profit, but many teens' dollars are going elsewhere as they seek more affordable options, though often, they end up getting a lot less than what they hoped for. 

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Topics: Fashion & Luxury, Product Authentication, Online Brand Protection, Brand Protection, Supply Chain Management, Apparel Enhancement

Putting Your Best Foot Forward to Protect Your Brand

Posted by Lisa Hill on Feb 16, 2016 8:00:00 AM
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It’s MAGIC time again, and many brands are putting their best foot forward at Platform in Vegas this week. Whether it’s with the latest updates in footwear designs, styles and color trends, or being the first to market with the latest interactive wearable technology.  Everyone is out to impress the masses, and step out on the runway in high fashion.

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Topics: Fashion & Luxury, Online Brand Protection, Brand Protection, Supply Chain Management, Apparel Enhancement