OpSec Blog

 Insights on Anti-Counterfeiting & Brand Protection Solutions

Brand Licensing Europe – More than just Licensors and Licensees

Posted by Bill Patterson on Oct 1, 2018 9:35:36 AM

Brand Licensing EuropeI sit in my office today preparing to attend Brand Licensing Europe (BLE) week after next.  An article comes across my desk celebrating counterfeit seizures in the European Union (EU) exceeding 31 million items in 2017.  And this is why BLE is such an important show for OpSec Security.

Over 31 million items seized.  A statistic definitely worth celebration. That’s hundreds of millions of Euros that do not make their way back to the hands of criminals. That’s 31 million potentially unsafe items that do not make their way into the hands of unsuspecting consumers. 

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Topics: Licensing, Counterfeiting, Brand Protection, OpSec InSight, Online Brand Protection

What's Blockchain Have to Do with Brand Protection?

Posted by Valerie Finn on Aug 15, 2018 9:11:22 AM

blockchain_smI’ve been in the brand protection industry for 12+ years and every so often there’s a “buzzword” that most of my clients are asking questions about. Sometimes the chatter was about RFID, or about China and Alibaba but most recently the buzzword for not only the brand protection space but other industries seems to be Blockchain.

Now I will admit, until OpSec partnered with Blockpool, a UK-based blockchain developer, to add blockchain technologies to OpSec’s Insight platform, I didn’t know much about the technology. 
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Topics: Blockchain, OpSec InSight, Brand Protection, Supply Chain Management, Product Authentication

Why Brand Protection should be a part of your Corporate Social Responsibility

Posted by Steve Ablett on Aug 9, 2018 8:03:00 AM

Intellectual Property ProtectionSuccessful consumer brands have spent time, money and effort in promoting themselves, by and large, to the more affluent members of our global society. Good for them!

The scale of the demand thus created, attracts criminal elements who wish to capitalise on the higher margins that the brand owner has striven to gain and maintain. 

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Topics: Brand Protection

Filtering Out Fakes

Posted by Kees Riphagen on Jun 20, 2018 9:38:00 AM

Woman drinking water 400x200Before you take a sip from that glass of water, you may want to consider where it came from. The sale of counterfeit water filters is becoming a huge industry problem. Unfortunately, many consumers searching for bargains on OEM water filters may inadvertently find themselves buying counterfeits that can not only damage their refrigerator, possibly voiding out the warranty, but also severely put their health at risk.

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Topics: Brand Protection, Online Brand Protection, Online InSight, OpSec InSight, Brand Protection & Enhancement

Have you ever experienced this when buying on Amazon?

Posted by Joe Chipriano on May 10, 2018 9:58:00 AM

Amazon_YetiThis past Christmas I made the decision to purchase a Yeti travel mug for my wife. I had heard great things about Yeti products and their performance and thought she might enjoy using it during her daily commute. I carefully researched the type of mug I wanted to purchase, along with the price and made the purchase through Amazon. Mug arrives, wife’s happy, end of story, right?  Wrong.

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Topics: Counterfeiting, In the Headlines, Brand Protection, Product Authentication, Online Brand Protection

It Takes a Team to Tackle Counterfeits

Posted by Bill Patterson on May 26, 2016 7:51:41 AM

tackling_counterfeits_blog.jpgA colleague of mine recently shared an online article with me called “Can the NFL Ban on Marketplace Sales Succeed?”  Within the article, the writer describes a recent quoted policy by the NFL restricting distributors and retailers from selling to other online sellers and retailers. While the article leans towards the effect this will have on smaller retailers attempting to survive, it actually highlights a bigger issue that the NFL, and all brand owners, want to encourage: accountability.

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Topics: Online Brand Protection, Licensing, Brand Protection

Brand Protection During Prom Season

Posted by Branddy Spence on Apr 6, 2016 1:46:07 PM

Prom_Dress.jpgProm season is the time when excitable teenagers and their parents visit businesses - both local and online - in search of showy, expensive gowns and tuxedos for the end-of-the-year celebration with their friends. This time of year can be a major boon for businesses in need of a little extra profit, but many teens' dollars are going elsewhere as they seek more affordable options, though often, they end up getting a lot less than what they hoped for. 

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Topics: Fashion & Luxury, Product Authentication, Online Brand Protection, Brand Protection, Supply Chain Management, Apparel Enhancement

Putting Your Best Foot Forward to Protect Your Brand

Posted by Lisa Hill on Feb 16, 2016 8:00:00 AM
ING_18989_00421.jpg
 

It’s MAGIC time again, and many brands are putting their best foot forward at Platform in Vegas this week. Whether it’s with the latest updates in footwear designs, styles and color trends, or being the first to market with the latest interactive wearable technology.  Everyone is out to impress the masses, and step out on the runway in high fashion.

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Topics: Fashion & Luxury, Online Brand Protection, Brand Protection, Supply Chain Management, Apparel Enhancement

Are you sure that's actually extra virgin olive oil?

Posted by Branddy Spence on Feb 9, 2016 11:08:04 AM
How_to_ensure_consumers_you_olive_oil_is_legit.jpgProduct authenticity is a problem in the olive oil industry.

If you're running a business that sells or processes olive oil, or a restaurant that utilizes it often, then chances are you've bought a watered-down mixture at some point. Product authenticity has actually become a significant problem in the olive oil industry. The problem boils down to a discrepancy between what companies say they are offering, and what they are actually distributing.

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Topics: Counterfeiting, Product Authentication, Consumer Goods, Brand Protection, Security Labels

Tis the Season to be Counterfeited

Posted by Branddy Spence on Dec 7, 2015 8:30:00 AM

holiday online shopping

As soon as Thanksgiving comes around, sales abound, and retailers are offering deep discounts to encourage consumers to buy gifts for loved ones. Counterfeiters are also aware that this is the easiest time to scam consumers—even the most educated consumers are less suspicious of discounted prices during this time of year.  

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Topics: Counterfeiting, Online Brand Protection, Intellectual Property, Brand Protection