OpSec Blog

 Insights on Anti-Counterfeiting & Brand Protection Solutions

Buying authentic... Why using your money for good matters.

Posted by Maggie Blackwood on Jul 10, 2019 9:00:00 AM

5 Dollar Bill MacroPeople often say that where we put our money speaks to the values we hold. Which begs the question, are you using your money for good?

I personally am a believer in charity and donating to others, however that is not what I am talking about here. I am referring to a different way we can use our money for a different kind of good.

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Topics: Brand Protection, Anti-Counterfeiting

Licensing 2019:  Up Sales, Up Demand, Up Counterfeiting

Posted by Bill Patterson on Jun 4, 2019 1:04:46 PM

OpSec_Licensing_BadgeToday marks the opening of yet another Licensing Expo in Las Vegas.  And personally speaking, it represents my 17th show.  When I first` started attending, kids were asking their parents to go find Nemo, the SuperSonics were in Seattle, 50 Cent was “In da Club” and my flip phone didn’t have a single picture on it.  (I was still a few months from getting my Blackberry.)  My, how times have changed.

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Topics: Brand Protection, Anti-Counterfeiting

IACC & INTA 2019: Combatting Counterfeits in the 21st Century - A Week in Review

Posted by Melissa Tarsitano on Jun 3, 2019 9:11:00 AM

TeamOpSec_INTA_4Every Spring, IP Professionals from around the world have the opportunity to join together and collaborate on new ideas, trends and solutions. This year, both the International Anti-Counterfeiting Coalition’s Spring Conference and International Trademark Association’s Annual Meeting were held in Boston, Massachusetts. OpSec attended both meetings and spent eight days attending roundtable discussions, panel topics, marketplace workshops all aimed towards best practices and constantly evolving procedures in the anti-counterfeiting space.

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Topics: Product Authentication, Online Brand Protection, Brand Protection, Anti-Counterfeiting

Hey Google… How have CES and OpSec changed over the past 7 years?

Posted by Valerie Finn on Jan 18, 2019 9:12:00 AM

CES billboardLast week 180,000+ people converged into Las Vegas for the annual CES conference. CES is the world's gathering place for all things tech related and where brands introduce their next-gen products for the consumer marketplace.

This was my 7th year attending and when I saw the billboard that stated “It’s like a backstage pass to the future” it caused me to pause and think about the changes and evolvement of tech products I’ve seen over the years.

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Topics: Product Authentication, Consumer Electronics, Brand Protection

Brand Licensing Europe – More than just Licensors and Licensees

Posted by Bill Patterson on Oct 1, 2018 9:35:36 AM

Brand Licensing EuropeI sit in my office today preparing to attend Brand Licensing Europe (BLE) week after next.  An article comes across my desk celebrating counterfeit seizures in the European Union (EU) exceeding 31 million items in 2017.  And this is why BLE is such an important show for OpSec Security.

Over 31 million items seized.  A statistic definitely worth celebration. That’s hundreds of millions of Euros that do not make their way back to the hands of criminals. That’s 31 million potentially unsafe items that do not make their way into the hands of unsuspecting consumers. 

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Topics: Counterfeiting, Online Brand Protection, Licensing, Brand Protection, OpSec InSight

What's Blockchain Have to Do with Brand Protection?

Posted by Valerie Finn on Aug 15, 2018 9:11:22 AM

blockchain_smI’ve been in the brand protection industry for 12+ years and every so often there’s a “buzzword” that most of my clients are asking questions about. Sometimes the chatter was about RFID, or about China and Alibaba but most recently the buzzword for not only the brand protection space but other industries seems to be Blockchain.

Now I will admit, until OpSec partnered with Blockpool, a UK-based blockchain developer, to add blockchain technologies to OpSec’s Insight platform, I didn’t know much about the technology. 
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Topics: Product Authentication, Brand Protection, Supply Chain Management, OpSec InSight, Blockchain

Why Brand Protection should be a part of your Corporate Social Responsibility

Posted by Steve Ablett on Aug 9, 2018 8:03:00 AM

Intellectual Property ProtectionSuccessful consumer brands have spent time, money and effort in promoting themselves, by and large, to the more affluent members of our global society. Good for them!

The scale of the demand thus created, attracts criminal elements who wish to capitalise on the higher margins that the brand owner has striven to gain and maintain. 

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Topics: Brand Protection

Filtering Out Fakes

Posted by Kees Riphagen on Jun 20, 2018 9:38:00 AM

Woman drinking water 400x200Before you take a sip from that glass of water, you may want to consider where it came from. The sale of counterfeit water filters is becoming a huge industry problem. Unfortunately, many consumers searching for bargains on OEM water filters may inadvertently find themselves buying counterfeits that can not only damage their refrigerator, possibly voiding out the warranty, but also severely put their health at risk.

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Topics: Online Brand Protection, Brand Protection, Online InSight, Brand Protection & Enhancement, OpSec InSight

Have you ever experienced this when buying on Amazon?

Posted by Joe Chipriano on May 10, 2018 9:58:00 AM

Amazon_YetiThis past Christmas I made the decision to purchase a Yeti travel mug for my wife. I had heard great things about Yeti products and their performance and thought she might enjoy using it during her daily commute. I carefully researched the type of mug I wanted to purchase, along with the price and made the purchase through Amazon. Mug arrives, wife’s happy, end of story, right?  Wrong.

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Topics: Counterfeiting, Product Authentication, Online Brand Protection, In the Headlines, Brand Protection

It Takes a Team to Tackle Counterfeits

Posted by Bill Patterson on May 26, 2016 7:51:41 AM

tackling_counterfeits_blog.jpgA colleague of mine recently shared an online article with me called “Can the NFL Ban on Marketplace Sales Succeed?”  Within the article, the writer describes a recent quoted policy by the NFL restricting distributors and retailers from selling to other online sellers and retailers. While the article leans towards the effect this will have on smaller retailers attempting to survive, it actually highlights a bigger issue that the NFL, and all brand owners, want to encourage: accountability.

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Topics: Online Brand Protection, Licensing, Brand Protection