OpSec Blog

 Insights on Anti-Counterfeiting & Brand Protection Solutions

Hey Google… How have CES and OpSec changed over the past 7 years?

Posted by Valerie Finn on Jan 18, 2019 9:12:00 AM

Last week 180,000+ people converged into Las Vegas for the annual CES conference. CES is the world's gathering place for all things tech related and where brands introduce their next-gen products for the consumer marketplace.

This was my 7th year attending and when I saw the billboard that stated “It’s like a backstage pass to the future” it caused me to pause and think about the changes and evolvement of tech products I’ve seen over the years.

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Topics: Product Authentication, Brand Protection

Brand Licensing Europe – More than just Licensors and Licensees

Posted by Bill Patterson on Oct 1, 2018 9:35:36 AM

I sit in my office today preparing to attend Brand Licensing Europe (BLE) week after next.  An article comes across my desk celebrating counterfeit seizures in the European Union (EU) exceeding 31 million items in 2017.  And this is why BLE is such an important show for OpSec Security.

Over 31 million items seized.  A statistic definitely worth celebration. That’s hundreds of millions of Euros that do not make their way back to the hands of criminals. That’s 31 million potentially unsafe items that do not make their way into the hands of unsuspecting consumers. 

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Topics: Online Brand Protection, Brand Protection, OpSec InSight, AntiCounterfeiting

What's Blockchain Have to Do with Brand Protection?

Posted by Valerie Finn on Aug 15, 2018 9:11:22 AM

I’ve been in the brand protection industry for 12+ years and every so often there’s a “buzzword” that most of my clients are asking questions about. Sometimes the chatter was about RFID, or about China and Alibaba but most recently the buzzword for not only the brand protection space but other industries seems to be Blockchain.

Now I will admit, until OpSec partnered with Blockpool, a UK-based blockchain developer, to add blockchain technologies to OpSec’s Insight platform, I didn’t know much about the technology. 
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Topics: Product Authentication, Brand Protection, OpSec InSight, Supply Chain Tracking

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