OpSec Blog

 Insights on Anti-Counterfeiting & Brand Protection Solutions

Are you sure that's actually extra virgin olive oil?

Posted by Branddy Spence on Feb 9, 2016 11:08:04 AM
How_to_ensure_consumers_you_olive_oil_is_legit.jpgProduct authenticity is a problem in the olive oil industry.

If you're running a business that sells or processes olive oil, or a restaurant that utilizes it often, then chances are you've bought a watered-down mixture at some point. Product authenticity has actually become a significant problem in the olive oil industry. The problem boils down to a discrepancy between what companies say they are offering, and what they are actually distributing.

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Topics: Counterfeiting, Product Authentication, Consumer Goods, Brand Protection, Security Labels

Keeping it real: 2014 counterfeit seizure statistics released

Posted by Branddy Spence on Jun 1, 2015 8:32:31 AM
Keeping_it_real_2014_counterfeit_seizure_statistics_released.jpg

Last year brought a hefty haul for the U.S. agencies tasked with finding and seizing counterfeit items before they seep too deeply into product pipelines.

Though protecting brands from criminals and their knock-off goods is quite the job, the groups tasked with finding the counterfeits have been making progress. Last month, U.S. Customs and Border Protection and U.S. Immigration and Customs Enforcement's Homeland Security Investigations - two groups tasked with seizing knock-offs, along with the Department of Homeland Security - announced results for the 2014 fiscal year.

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Topics: Digital Media, Counterfeiting, Fashion & Luxury, Luxury Goods, Automotive, Consumer Electronics, Health and Beauty, Consumer Goods, Intellectual Property, In the Headlines, Brand Protection

Suspicious Behavior Indicators to Identify Suspect Listings on E-Commerce Sites

Posted by Lorri Veidenheimer on Oct 2, 2013 12:33:00 PM

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Counterfeiters are uncovering new tactics to profit off unsuspecting businesses and consumers every day. It’s critical for brands to stay one step ahead to ensure these dubious activities don’t tarnish brand reputation and in some cases harm consumers. Through ongoing research we have found that counterfeiters are increasing using online trading platforms to sell everyday health and beauty products, which may not only be counterfeit, but can also be substandard, expired, or contain dangerous chemicals. In fact, reports of lead, urine, antifreeze and other toxic materials have been found in imitation perfumes

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Topics: Counterfeiting, Online Brand Protection, Health and Beauty, Consumer Goods, Brand Protection

SMS Audio™ Turns up the Volume on its Fight Against Counterfeiting with OpSec Security, Inc.

Posted by admin on Aug 16, 2012 5:35:00 AM
50 Cent’s premier audio brand joins forces with the leader in anti-counterfeiting technologies and brand protection to deliver product authentication



(NEW YORK ) – 50 Cent’s premier audio brand, SMS Audio (www.SMSAudio.com), announces its partnership with OpSec Security, Inc. (www.OpSecSecurity.com), the global leader in anti-counterfeiting and brand protection, to develop a program that authenticates its audio products for consumers. This includes placing holographic labels with integrated security technology on select SMS Audio product packaging.
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Topics: Consumer Electronics, Consumer Goods

Outdoor Gear: An End-of-Summer Snapshot

Posted by Melissa Palardy on Aug 1, 2012 9:02:00 AM
With back-to-school season just around the corner, families everywhere are packing their bags in hopes of enjoying the last few weeks of summer.  Some favorite warm-weather activities include hiking, fishing, camping, and, of course, heading to the beach.

While August weather means primetime for beach-goers, it’s also primetime for online scammers and counterfeiters, who prey on unsuspecting buyers attracted to deeply discounted items.
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Topics: Fashion & Luxury, Consumer Goods, Online Brand Protection

Klipsch Joins Forces with OpSec Security to Combat Counterfeiting

Posted by admin on Jul 18, 2012 7:43:00 AM
Global Audio Speaker Manufacturer Selects OpSec to Deliver a Proven Anti-Counterfeiting Program

Boston, Mass. — July 18, 2012 — OpSec Security, Inc., the global leader in anti-counterfeiting and brand protection, today announced that it was selected by Klipsch Group,Inc., a leading global speaker manufacturer, to implement an authentication program that will protect its products from increasing threats of counterfeiting. The program will include a holographic label with targeted security features, allowing investigators, retailers and consumers to verify the authenticity of Klipsch branded goods.
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Topics: Consumer Electronics, Consumer Goods