If you're running a business that sells or processes olive oil, or a restaurant that utilizes it often, then chances are you've bought a watered-down mixture at some point. Product authenticity has actually become a significant problem in the olive oil industry. The problem boils down to a discrepancy between what companies say they are offering, and what they are actually distributing.
Last year brought a hefty haul for the U.S. agencies tasked with finding and seizing counterfeit items before they seep too deeply into product pipelines.
Though protecting brands from criminals and their knock-off goods is quite the job, the groups tasked with finding the counterfeits have been making progress. Last month, U.S. Customs and Border Protection and U.S. Immigration and Customs Enforcement's Homeland Security Investigations - two groups tasked with seizing knock-offs, along with the Department of Homeland Security - announced results for the 2014 fiscal year.
Counterfeiters are uncovering new tactics to profit off unsuspecting businesses and consumers every day. It’s critical for brands to stay one step ahead to ensure these dubious activities don’t tarnish brand reputation and in some cases harm consumers. Through ongoing research we have found that counterfeiters are increasing using online trading platforms to sell everyday health and beauty products, which may not only be counterfeit, but can also be substandard, expired, or contain dangerous chemicals. In fact, reports of lead, urine, antifreeze and other toxic materials have been found in imitation perfumes
(NEW YORK ) – 50 Cent’s premier audio brand, SMS Audio (www.SMSAudio.com), announces its partnership with OpSec Security, Inc. (www.OpSecSecurity.com), the global leader in anti-counterfeiting and brand protection, to develop a program that authenticates its audio products for consumers. This includes placing holographic labels with integrated security technology on select SMS Audio product packaging.
While August weather means primetime for beach-goers, it’s also primetime for online scammers and counterfeiters, who prey on unsuspecting buyers attracted to deeply discounted items.
Boston, Mass. — July 18, 2012 — OpSec Security, Inc., the global leader in anti-counterfeiting and brand protection, today announced that it was selected by Klipsch Group,Inc., a leading global speaker manufacturer, to implement an authentication program that will protect its products from increasing threats of counterfeiting. The program will include a holographic label with targeted security features, allowing investigators, retailers and consumers to verify the authenticity of Klipsch branded goods.