OpSec Blog

 Insights on Anti-Counterfeiting & Brand Protection Solutions

Brand Protection During Prom Season

Posted by Branddy Spence on Apr 6, 2016 1:46:07 PM

Prom_Dress.jpgProm season is the time when excitable teenagers and their parents visit businesses - both local and online - in search of showy, expensive gowns and tuxedos for the end-of-the-year celebration with their friends. This time of year can be a major boon for businesses in need of a little extra profit, but many teens' dollars are going elsewhere as they seek more affordable options, though often, they end up getting a lot less than what they hoped for. 

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Topics: Fashion & Luxury, Product Authentication, Online Brand Protection, Brand Protection, Supply Chain Management, Apparel Enhancement

Putting Your Best Foot Forward to Protect Your Brand

Posted by Lisa Hill on Feb 16, 2016 8:00:00 AM

It’s MAGIC time again, and many brands are putting their best foot forward at Platform in Vegas this week. Whether it’s with the latest updates in footwear designs, styles and color trends, or being the first to market with the latest interactive wearable technology.  Everyone is out to impress the masses, and step out on the runway in high fashion.

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Topics: Fashion & Luxury, Online Brand Protection, Brand Protection, Supply Chain Management, Apparel Enhancement

Making MAGIC... and Protecting It.

Posted by Lisa Hill on Aug 12, 2015 8:34:56 AM
Google Logo
Built in sensors in smart apparel ensure you are exercising properly and keep track of your progress.

This year MAGIC is taking an exciting new approach, hoping to help everyone and every brand customize their experience and make the most of their time in Vegas. It’s a unique opportunity to take a standard trade show and turn it into your own customized business network.They’ve designed the conference in such a way to allow attendees to become more actively involved, created more thoughtful meeting area and tools to encourage more opportunity for face to face communication, and allow for local inspiration.

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Topics: Fashion & Luxury, Online Brand Protection, Brand Protection

Keeping it real: 2014 counterfeit seizure statistics released

Posted by Branddy Spence on Jun 1, 2015 8:32:31 AM

Last year brought a hefty haul for the U.S. agencies tasked with finding and seizing counterfeit items before they seep too deeply into product pipelines.

Though protecting brands from criminals and their knock-off goods is quite the job, the groups tasked with finding the counterfeits have been making progress. Last month, U.S. Customs and Border Protection and U.S. Immigration and Customs Enforcement's Homeland Security Investigations - two groups tasked with seizing knock-offs, along with the Department of Homeland Security - announced results for the 2014 fiscal year.

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Topics: Digital Media, Counterfeiting, Fashion & Luxury, Luxury Goods, Automotive, Consumer Electronics, Health and Beauty, Consumer Goods, Intellectual Property, In the Headlines, Brand Protection

Counterfeit handbags still ubiquitous

Posted by Lisa Hill on Apr 20, 2015 8:05:00 AM
Counterfeit Purses

A group of guys on the sidewalk yelling out to passersby, a table buckling under the weight of the mountain of handbags towering on top of them - this is the typical image of knock​-off products being sold on the streets, but fake handbag sales aren't limited to the streets.

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Topics: Counterfeiting, Fashion & Luxury, Brand Protection

Sideline Counterfeit Athletic Footwear

Posted by Lisa Hill on Aug 5, 2013 5:42:00 PM

tennis shoesThe counterfeit threat to athletic footwear brands are enormous:  loss of market share, lower profits for diverted goods, loss of brand integrity, growing market appeal for poor quality imitations, and potential warranty issues for low quality fakes. Brand owners must put their best foot forward in the fight against counterfeiting, but first, it’s important to understand the source of this growing issue.

Why Athletic Footwear is Counterfeited

The more market visibility a brand gains, the more susceptible they are to counterfeiting. And with the global athletic apparel industry in total set to reach $125 billion by 2017, which includes athletic shoes, the market potential is vast. Fast paced trends and technologies

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Topics: Fashion & Luxury, Product Authentication, Online Brand Protection

Set Your Company up to Fight Fakes

Posted by Alex Vercelloni on Jun 26, 2013 1:30:24 PM

I’ve always had a passion for fashion and, being based in Italy, I’m afforded the opportunity see firsthand the creations of the greatest designers in the world on a regular basis. However, every new color, form, design and fashion show inspires not only the fashion world at-large, but also the underground world of counterfeits. Walk around in any major city and you’ll see stalls upon stalls of knock-off designs created to mirror the real thing – and the problem is even greater online.

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Topics: Counterfeiting, Fashion & Luxury, Luxury Goods, Online Brand Protection, Brand Protection

Outdoor Gear: An End-of-Summer Snapshot

Posted by Melissa Palardy on Aug 1, 2012 9:02:00 AM
With back-to-school season just around the corner, families everywhere are packing their bags in hopes of enjoying the last few weeks of summer.  Some favorite warm-weather activities include hiking, fishing, camping, and, of course, heading to the beach.

While August weather means primetime for beach-goers, it’s also primetime for online scammers and counterfeiters, who prey on unsuspecting buyers attracted to deeply discounted items.
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Topics: Fashion & Luxury, Online Brand Protection, Consumer Goods

Commentary: Knocking Counterfeit Footwear from the Top of the List

Posted by Tom Taylor on Nov 3, 2010 7:17:00 AM

If we polled consumers on which counterfeit goods had the highest seizures in the United States, the likely response would be luxury handbags, apparel, or maybe electronics.  These items represent a significant number of counterfeit seizures. However, footwear topped the list of seizures by U.S. Customs and Border Control in 2009, with more than $99 million dollars in goods and 38% of all seizures.

A recent article in the Sunday section of The New York Times featured a counterfeit shoe factory in China and introduced us to some of the key players in the counterfeit shoe supply chain. Interestingly, we learned that counterfeiters can no longer rely on espionage or bribes to corral the latest product blueprint or model because the security in factories has been ramped up. Instead, counterfeiters have taken a simplified approach to production – they buy a pair of shoes and reverse engineer it as a knock-off, a tactic which has proven fruitful.

By far, the most salient development in the world of counterfeiting over the past years is that counterfeit products are now almost indistinguishable in quality to the legitimate goods. This means there is now a range of knock-off goods, from low to high end, which target different buyers and have fueled the growth of the counterfeiting business.

What consumers now see in the marketplace is a mix of genuine goods, knock-offs of differing quality, and grey market goods infiltrating the supply chain. Even as new legislative measures such as the ACTA trade agreement and the Combating Online Infringement and Counterfeits Act (COICA) bill are in discussion, brand owners need to implement a brand protection strategy to secure their products and ensure consumers are offered authentic goods.

The most effective way for footwear brand owners to combat counterfeiting and product diversion is to deploy the following three-component strategy.

1) Protect Your Product – Best practice footwear and apparel companies apply a multi-layered solution to enable the authentication of fake versus real.

    • Authentication – A key requirement for product authentication is incorporating the security device as an integral component of the product during the manufacturing process. For maximum protection, the security device should be permanently affixed to garments and shoes to prevent attempts at removal.

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Topics: Gray Market Diversion, Counterfeiting, Fashion & Luxury, Brand Protection