OpSec Blog

 Insights on Anti-Counterfeiting & Brand Protection Solutions

Faux Real: What Luxury Brands Need to Know

Posted by Melissa Palardy on Jun 25, 2014 9:07:00 AM

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Counterfeit goods are on the rise in the luxury market, and can quickly become a brand’s worst nightmare if not dealt with properly. Counterfeit goods cost the US economy $225 billion each year. In 2013 alone, the US Department of Homeland Security confiscated over $1 billion in counterfeit handbags, belts, and wallets. Counterfeiting is certainly a huge economic problem, but it is a major problem for brand integrity as well.

Alessandra Vercelloni, Director of Brand Protection at OpSec Security, works with some of the world’s best known luxury brands to help protect them from counterfeits and diversion. We sat down with Alessandra for a Q&A session about the counterfeit luxury industry, and what measures brands might take to help secure their products.

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Topics: Gray Market Diversion, Counterfeiting, Luxury Goods

Better Digital Solutions are Pushing the Boundaries for Brand Protection

Posted by Tom Taylor on Mar 10, 2014 2:59:00 PM

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Have you noticed how pervasive electronics are in today’s automobiles?  Nearly every part that goes into a vehicle has a digital element as well as a mechanical one. Transmission, fuel line, and every other part of the engine and the cabin rely on digital innovation.  In fact, luxury cars are built with over 100 microprocessors. Digitalization allows car manufacturers to track a specific part to each car and to closely monitor performance and quality, one customer at a time. 

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Topics: Gray Market Diversion, Counterfeiting, Product Authentication, Automotive, Mobile Authentication, Brand Protection, Supply Chain Management

10 Warning Signs Your Brand is at Risk

Posted by Lorri Veidenheimer on Sep 25, 2013 5:10:00 AM

Drowning_CopyrightIt is difficult to determine the full scale of your brand’s loss of value due to counterfeiting and market diversions prior to undertaking a thorough security solution evaluation, but there are a number of indicators that can help you gauge your vulnerability.

Any one of these ten factors may be sufficient to indicate that you are at risk.

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Topics: Gray Market Diversion, Counterfeiting, Product Authentication, Online Brand Protection, Intellectual Property, Brand Protection