OpSec Blog

 Insights on Anti-Counterfeiting & Brand Protection Solutions

Tis the Season to be Counterfeited

Posted by Branddy Spence on Dec 7, 2015 8:30:00 AM

holiday online shopping

As soon as Thanksgiving comes around, sales abound, and retailers are offering deep discounts to encourage consumers to buy gifts for loved ones. Counterfeiters are also aware that this is the easiest time to scam consumers—even the most educated consumers are less suspicious of discounted prices during this time of year.  

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Topics: Counterfeiting, Online Brand Protection, Intellectual Property, Brand Protection

Keeping it real: 2014 counterfeit seizure statistics released

Posted by Branddy Spence on Jun 1, 2015 8:32:31 AM
Keeping_it_real_2014_counterfeit_seizure_statistics_released.jpg

Last year brought a hefty haul for the U.S. agencies tasked with finding and seizing counterfeit items before they seep too deeply into product pipelines.

Though protecting brands from criminals and their knock-off goods is quite the job, the groups tasked with finding the counterfeits have been making progress. Last month, U.S. Customs and Border Protection and U.S. Immigration and Customs Enforcement's Homeland Security Investigations - two groups tasked with seizing knock-offs, along with the Department of Homeland Security - announced results for the 2014 fiscal year.

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Topics: Digital Media, Counterfeiting, Fashion & Luxury, Luxury Goods, Automotive, Consumer Electronics, Health and Beauty, Consumer Goods, Intellectual Property, In the Headlines, Brand Protection

Uphold Your Identity

Posted by Branddy Spence on May 8, 2015 11:05:00 AM

Uphold_your_identity

A licensed product is only as valuable as the brand identity that backs it up.The laws of supply and demand mean that unlicensed use of a brand can severely damage sales. Counterfeits take sales away from legitimate licensed partners and increase supply, reducing the value of a product. Poorly made or dangerous knock offs also diminish a company’s image, lowering demand and further hurting sales and pricing.

We’ve put together a list of the top six ways that companies can protect their brand identity.

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Topics: Counterfeiting, Online Brand Protection, Licensing, Intellectual Property, Brand Protection, Royalty Protection

Will a MAP help you find your way? – Part Two

Posted by Kevin Crimmins on Jul 15, 2014 9:17:00 AM

 ING_19047_00119

Recently we shared Part One of our Will a MAP Help You Find Your Way series where I discussed what a typical MAP (Minimum Advertised Price) problem looks like and what other types of “unauthorized sales” problems OpSec often finds when monitoring for MAP compliance. In Part Two of this series, let’s take a look at some real world situations and how OpSec dealt with them.

Our findings across various types of online platforms have uncovered the following variations:

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Topics: Online Brand Protection, Intellectual Property, Brand Protection, MAP Compliance, online price monitoring

10 Warning Signs Your Brand is at Risk

Posted by Lorri Veidenheimer on Sep 25, 2013 5:10:00 AM

Drowning_CopyrightIt is difficult to determine the full scale of your brand’s loss of value due to counterfeiting and market diversions prior to undertaking a thorough security solution evaluation, but there are a number of indicators that can help you gauge your vulnerability.

Any one of these ten factors may be sufficient to indicate that you are at risk.

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Topics: Gray Market Diversion, Counterfeiting, Product Authentication, Online Brand Protection, Intellectual Property, Brand Protection

The IPR status around the world

Posted by Mecky Imkamp on Jun 5, 2013 12:14:00 PM

The Office of the United States Trade Representative (USTR) this month published its Special 301 Report. The USTR is responsible for developing and coordinating US international trade, commodity, and direct investment policy, and overseeing negotiations with other countries.

We at OpSec summarized the key findings of this report to give you an overview of the IPR status in selected countries.

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Topics: Counterfeiting, Intellectual Property, Anti-piracy