OpSec Blog

 Insights on Anti-Counterfeiting & Brand Protection Solutions

Playboy Lives On

Posted by Bill Patterson on Oct 2, 2017 11:35:45 AM
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Clothes are displayed at the Playboy store in central London.

I read an article today asking if Playboy was going to survive the death of its founder, Hugh Hefner. The answer is: it already has… and long before Hef’s passing on September 27th at the age of 91.

In 1953, Playboy launched itself as a men’s lifestyle magazine. The best clothes, the best music (Jazz was Hef’s favorite), the best furnishings, the best stereo equipment… and of course, the ladies for which every adolescent boy tried to sneak a peek.

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Topics: Licensing, In the Headlines

It Takes a Team to Tackle Counterfeits

Posted by Bill Patterson on May 26, 2016 7:51:41 AM

tackling_counterfeits_blog.jpgA colleague of mine recently shared an online article with me called “Can the NFL Ban on Marketplace Sales Succeed?”  Within the article, the writer describes a recent quoted policy by the NFL restricting distributors and retailers from selling to other online sellers and retailers. While the article leans towards the effect this will have on smaller retailers attempting to survive, it actually highlights a bigger issue that the NFL, and all brand owners, want to encourage: accountability.

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Topics: Online Brand Protection, Licensing, Brand Protection

Uphold Your Identity

Posted by Branddy Spence on May 8, 2015 11:05:00 AM

Uphold_your_identity

A licensed product is only as valuable as the brand identity that backs it up.The laws of supply and demand mean that unlicensed use of a brand can severely damage sales. Counterfeits take sales away from legitimate licensed partners and increase supply, reducing the value of a product. Poorly made or dangerous knock offs also diminish a company’s image, lowering demand and further hurting sales and pricing.

We’ve put together a list of the top six ways that companies can protect their brand identity.

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Topics: Counterfeiting, Online Brand Protection, Licensing, Intellectual Property, Brand Protection, Royalty Protection

Counterfeiters likely to crack into the NCAA's seasonal windfall of cash

Posted by Bill Patterson on Apr 2, 2015 2:11:03 PM
basketball_players
Every year counterfeits take advantage of various popular sports in operations that draw money away from the leagues and organizations sponsoring the athletic events, and into the hands of criminals, and this time of year can prove fruitful for the more opportunistic dabblers in the knock-off apparel market.

Every year counterfeiters take advantage of popular sports in operations that draw money away from the leagues and organizations sponsoring the athletic events and into the hands of criminals, and this time of year can prove fruitful for the more opportunistic dabblers in the knock-off apparel market. 

Football, baseball, basketball and soccer - whatever the sport, chances are it's respective leagues have had to deal with counterfeiters cutting into their profits at one point or another. 

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Topics: Counterfeiting, Licensing, In the Headlines

Counterfeiters will target anything, even toys

Posted by Branddy Spence on Mar 17, 2015 9:00:00 AM
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Some counterfeit toys and products really capture the imagination, like a backpack featuring what must be a cousin of the video game character Sonic, with yellow eyes who shares a first name with Obama, and is, in some way, affiliated with the wizard Harry Potter. However, as ridiculous as they are, they also cut into sales of companies who sell legitimate - and certainly cuter - toys, and can be dangerous to children. 

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Topics: Counterfeiting, Product Authentication, Online Brand Protection, Licensing, In the Headlines, Brand Protection

NFL fans warned about counterfeit Super Bowl merchandise

Posted by Bill Patterson on Jan 28, 2015 8:07:00 AM
NFL Fans warned about counterfeit Super Bowl merchandise
NFL fans warned about counterfeit Super Bowl merchandise

While counterfeiting is a problem all throughout the year, there are certain events that present a particular risk. Major sporting events like the Super Bowl routinely attract a lot of spending on tickets and merchandise, and wherever there is a lot of consumer spending, the counterfeiters aren't far behind.

In anticipation of the Super Bowl, we'll be taking an in-depth look at the counterfeiting that surrounds it and the extensive brand protection activities that help to protect the league, the teams and most importantly, the fans.

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Topics: Licensing, In the Headlines, Brand Protection, Royalty Protection

Is Your Licensed Brand “Big Enough” for a Brand Protection Program?

Posted by Branddy Spence on Nov 14, 2014 12:53:00 PM

Brand_Building

A common question that arises when brands consider initiating a brand protection licensing program is whether the brand is “big enough” to warrant the investment in those kinds of services. We work with many brands that were, at first, concerned with this very topic. Below we take a look at a few reasons why three brands chose to implement a brand protection program and their results.

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Topics: Product Authentication, Licensing, Brand Protection, Royalty Protection

Why Licensors Should Adopt a Brand Protection Program

Posted by Bill Patterson on Aug 27, 2014 7:14:00 AM

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A brand protection program provides licensing brands with two big advantages: anti-counterfeiting and royalty protection. Experience has taught us that typically a given brand is likely to be more concerned about one of these issues than the other, but both play a vital role in every licensing brand protection solution. These two components are like two sides of the same coin, and they support and benefit each other.

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Topics: Counterfeiting, Licensing, Brand Protection, Royalty Protection

May the Deal be With You: Licensing Expo 2014

Posted by Branddy Spence on Jun 30, 2014 3:38:52 PM

Smurfs_Licensing_Expo_2014

We just returned from the Licensing Expo in sunny Las Vegas. Held yearly, the Licensing Expo is a great opportunity not only to see colleagues and customers alike, but also see what’s new and exciting in the world of licensing across all industries. Here are a few great trends we saw:

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Topics: Counterfeiting, Online Brand Protection, Licensing, Brand Protection, Royalty Protection

Why Entertainment Licensing is The Toughest Gig in Show Business

Posted by Bill Patterson on Jun 3, 2013 11:44:00 AM

Entertainment_Licensing_Blog_PostWhat is a brand’s return on investment for its licensing program? In most cases, there are virtually no hard costs for the licensor: the brand merely grants authority to various licensees and associated vendors to execute on a licensing agreement, and the brand receives a percentage of the generated revenue in exchange. In other words, the brand achieves revenue after expending virtually no up-front costs. So, while the ROI can’t be quantified in normal terms, it’s clearly an attractive result even if the program generates only modest revenue..

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Topics: Licensing, Brand Protection, Royalty Protection