OpSec Blog

 Insights on Anti-Counterfeiting & Brand Protection Solutions

Why Entertainment Licensing is The Toughest Gig in Show Business

Posted by Bill Patterson on Jun 3, 2013 11:44:00 AM

Entertainment_Licensing_Blog_PostWhat is a brand’s return on investment for its licensing program? In most cases, there are virtually no hard costs for the licensor: the brand merely grants authority to various licensees and associated vendors to execute on a licensing agreement, and the brand receives a percentage of the generated revenue in exchange. In other words, the brand achieves revenue after expending virtually no up-front costs. So, while the ROI can’t be quantified in normal terms, it’s clearly an attractive result even if the program generates only modest revenue..

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Topics: Licensing, Brand Protection, Royalty Protection

How a Hangtag can Save Your Sports League’s Gear

Posted by Bill Patterson on Apr 29, 2013 9:58:00 PM

Football

I’ve always been a hardcore Baltimore-based sports fan, so you can imagine how thrilled I was when the Ravens played against the 49ers in this year’s Super Bowl. Yet, for all my excitement, I still cringed when I attended the game and could easily spot the difference between the officially sanctioned memorabilia and those items that weren’t.

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Topics: Licensing, Brand Protection, Royalty Protection, Hangtags

Commentary: OpSec Participates in Sochi 2014 Winter Olympics Press Conference

Posted by Tom Taylor on Feb 8, 2010 11:59:45 AM

From Russia, With Security

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Topics: Product Authentication, Online Brand Protection, Licensing