OpSec Blog

 Insights on Anti-Counterfeiting & Brand Protection Solutions

Keeping it real: 2014 counterfeit seizure statistics released

Posted by Branddy Spence on Jun 1, 2015 8:32:31 AM
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Last year brought a hefty haul for the U.S. agencies tasked with finding and seizing counterfeit items before they seep too deeply into product pipelines.

Though protecting brands from criminals and their knock-off goods is quite the job, the groups tasked with finding the counterfeits have been making progress. Last month, U.S. Customs and Border Protection and U.S. Immigration and Customs Enforcement's Homeland Security Investigations - two groups tasked with seizing knock-offs, along with the Department of Homeland Security - announced results for the 2014 fiscal year.

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Topics: Digital Media, Counterfeiting, Fashion & Luxury, Luxury Goods, Automotive, Consumer Electronics, Health and Beauty, Consumer Goods, Intellectual Property, In the Headlines, Brand Protection

Faux Real: What Luxury Brands Need to Know

Posted by Melissa Palardy on Jun 25, 2014 9:07:00 AM

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Counterfeit goods are on the rise in the luxury market, and can quickly become a brand’s worst nightmare if not dealt with properly. Counterfeit goods cost the US economy $225 billion each year. In 2013 alone, the US Department of Homeland Security confiscated over $1 billion in counterfeit handbags, belts, and wallets. Counterfeiting is certainly a huge economic problem, but it is a major problem for brand integrity as well.

Alessandra Vercelloni, Director of Brand Protection at OpSec Security, works with some of the world’s best known luxury brands to help protect them from counterfeits and diversion. We sat down with Alessandra for a Q&A session about the counterfeit luxury industry, and what measures brands might take to help secure their products.

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Topics: Gray Market Diversion, Counterfeiting, Luxury Goods

Prada or Prado? How Luxury Brands Can Fight Counterfeits

Posted by Alex Vercelloni on Sep 5, 2013 11:00:00 AM

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When it comes to counterfeiting in the luxury goods space, all a brand owner has to do is walk down any given street in any major metropolitan city to see street vendors peddling what looks like their goods at a mere fraction of the price. While those who purchase these illicit items may know these are glaring fakes, many don’t. Despite this, a recent study found that three-quarters of women questioned admitted they knowingly purchased a counterfeit designer fashion item. Many also said they had as many as five fake dresses, handbags, wallets, jewelry or pairs of shoes. One can begin to understand how this attitude could be worrisome to a luxury brand owner – which is where we come in.

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Topics: Counterfeiting, Luxury Goods, Product Authentication, Mobile Authentication

Set Your Company up to Fight Fakes

Posted by Alex Vercelloni on Jun 26, 2013 1:30:24 PM

I’ve always had a passion for fashion and, being based in Italy, I’m afforded the opportunity see firsthand the creations of the greatest designers in the world on a regular basis. However, every new color, form, design and fashion show inspires not only the fashion world at-large, but also the underground world of counterfeits. Walk around in any major city and you’ll see stalls upon stalls of knock-off designs created to mirror the real thing – and the problem is even greater online.

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Topics: Counterfeiting, Fashion & Luxury, Luxury Goods, Online Brand Protection, Brand Protection

Commentary: Do You Know the Easiest Way to Chinatown?

Posted by admin on Mar 20, 2009 7:01:04 AM
I was in New York City over the weekend, waiting in a very long line for brunch, when I overheard a woman with a southern drawl ask, “Ya’ll from around here? You know the easiest way to get to Chinatown?” I couldn’t help but immediately think this woman is going for the counterfeits!  Now this may not be a fair judgment to pass off, as she very well could have been going for the authentic dim sum, rather than the fake Louis Vuittons that are hawked on the sidewalks.  But in any case, working in this industry drew me to immediately conclude that she was 1) clearly a tourist, by indication of her accent and need for directions, and 2) she, like many other thousands of NYC tourists each year, was journeying to Canal Street only to knowingly be lured into backrooms filled with counterfeits.

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Topics: Counterfeiting, Luxury Goods