OpSec Blog

 Insights on Anti-Counterfeiting & Brand Protection Solutions

Better Digital Solutions are Pushing the Boundaries for Brand Protection

Posted by Tom Taylor on Mar 10, 2014 2:59:00 PM

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Have you noticed how pervasive electronics are in today’s automobiles?  Nearly every part that goes into a vehicle has a digital element as well as a mechanical one. Transmission, fuel line, and every other part of the engine and the cabin rely on digital innovation.  In fact, luxury cars are built with over 100 microprocessors. Digitalization allows car manufacturers to track a specific part to each car and to closely monitor performance and quality, one customer at a time. 

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Topics: Gray Market Diversion, Counterfeiting, Product Authentication, Automotive, Mobile Authentication, Brand Protection, Supply Chain Management

Prada or Prado? How Luxury Brands Can Fight Counterfeits

Posted by Alex Vercelloni on Sep 5, 2013 11:00:00 AM

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When it comes to counterfeiting in the luxury goods space, all a brand owner has to do is walk down any given street in any major metropolitan city to see street vendors peddling what looks like their goods at a mere fraction of the price. While those who purchase these illicit items may know these are glaring fakes, many don’t. Despite this, a recent study found that three-quarters of women questioned admitted they knowingly purchased a counterfeit designer fashion item. Many also said they had as many as five fake dresses, handbags, wallets, jewelry or pairs of shoes. One can begin to understand how this attitude could be worrisome to a luxury brand owner – which is where we come in.

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Topics: Counterfeiting, Luxury Goods, Product Authentication, Mobile Authentication

Mobile Authentication for Governments

Posted by Mark Turnage on Jul 22, 2013 11:09:13 AM

An exciting development for OpSec is the use of mobile authentication platforms for governments. An example of that would be one of our very first clients, where we developed a mobile authentication solution for a government that provided excise stamps.

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Topics: Mobile Authentication, Government Protection