OpSec Blog

 Insights on Anti-Counterfeiting & Brand Protection Solutions

Making MAGIC... and Protecting It.

Posted by Lisa Hill on Aug 12, 2015 8:34:56 AM
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Built in sensors in smart apparel ensure you are exercising properly and keep track of your progress.

This year MAGIC is taking an exciting new approach, hoping to help everyone and every brand customize their experience and make the most of their time in Vegas. It’s a unique opportunity to take a standard trade show and turn it into your own customized business network.They’ve designed the conference in such a way to allow attendees to become more actively involved, created more thoughtful meeting area and tools to encourage more opportunity for face to face communication, and allow for local inspiration.

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Topics: Fashion & Luxury, Online Brand Protection, Brand Protection

Dark web counterfeit coupon kingpin caught by the FBI

Posted by Valerie Finn on Jul 16, 2015 2:00:00 PM
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If surfers love the ocean, if chefs love the kitchen, if Americans love Taylor Swift, then counterfeiters love the Dark Web. 

The Dark Web is where counterfeiters and other criminals have developed a thriving marketplace full of illicit products. It is a segment of the web that, though publicly viewable, is characterized by hidden IP addresses, which makes it difficult to track who or where users are.

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Topics: Counterfeiting, Online Brand Protection, In the Headlines, Brand Protection

Fake oxycontin leads to a number of overdoses in Canada

Posted by Branddy Spence on Jun 25, 2015 11:56:38 AM
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Canada has seen a number of deaths connected to counterfeit medications recently, and authorities there think they may have discovered another case. 

The Royal Canadian Mounted Police suspect that a sudden death in North Battleford may have been caused by counterfeit oxycontin. A number of recent deaths in the country have been attributed to fake replications of the pain-killer, but this is believed to be the first in the Saskatchewan town.

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Topics: Counterfeiting, Online Brand Protection, Pharmaceuticals, In the Headlines

Etsy finds how badly counterfeits can hurt business

Posted by Branddy Spence on May 21, 2015 8:00:00 AM
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Etsy, the peer-to-peer e-commerce website recently saw its shares plunge as news leaked that a number of the items sold through the online company may be fake.

Here's one way to sabotage a business: Warn people that its marketplace contains counterfeit goods. 

Etsy, the peer-to-peer e-commerce website, recently saw its shares plunge as news leaked that a number of the items sold through the online company may be fake. Counterfeit goods can prove plenty harmful to any business, and the marketplace is beginning to find out just how much damage fakes can cause.

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Topics: Counterfeiting, Online Brand Protection, In the Headlines

Uphold Your Identity

Posted by Branddy Spence on May 8, 2015 11:05:00 AM

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A licensed product is only as valuable as the brand identity that backs it up.The laws of supply and demand mean that unlicensed use of a brand can severely damage sales. Counterfeits take sales away from legitimate licensed partners and increase supply, reducing the value of a product. Poorly made or dangerous knock offs also diminish a company’s image, lowering demand and further hurting sales and pricing.

We’ve put together a list of the top six ways that companies can protect their brand identity.

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Topics: Counterfeiting, Online Brand Protection, Licensing, Intellectual Property, Brand Protection, Royalty Protection

Counterfeiters will target anything, even toys

Posted by Branddy Spence on Mar 17, 2015 9:00:00 AM
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Some counterfeit toys and products really capture the imagination, like a backpack featuring what must be a cousin of the video game character Sonic, with yellow eyes who shares a first name with Obama, and is, in some way, affiliated with the wizard Harry Potter. However, as ridiculous as they are, they also cut into sales of companies who sell legitimate - and certainly cuter - toys, and can be dangerous to children. 

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Topics: Counterfeiting, Product Authentication, Online Brand Protection, Licensing, In the Headlines, Brand Protection

Counterfeit Cialis and questions of counterfeit drugs

Posted by Kees Riphagen on Feb 12, 2015 11:45:00 AM
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Counterfeit Cialis and questions of counterfeit drugs

In light of the recent announcement by the U.S. Food and Drug Administration that counterfeit versions of the drug Cialis were found in the mail en route to a U.S. customer, we thought it would be a good time to go over some basic facts about prescription drug counterfeiting in America.

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Topics: Counterfeiting, Online Brand Protection, Pharmaceuticals, In the Headlines, Supply Chain Management

Tor, the Deep Web and Bitcoin: New technology used to sell fakes

Posted by Iain Heseltine on Jan 15, 2015 11:16:20 AM
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Tor, the Deep Web and Bitcoin: New technology used to sell fakes

It is no secret that the Internet has opened up new avenues for the buying and selling of counterfeit goods. Also well known is that government agencies regularly find and prosecute counterfeit vendors on the web. As a result, much of this illicit activity has been driven 'underground' to technologies that are more difficult to track. 

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Topics: Counterfeiting, Online Brand Protection

Will a MAP help you find your way? – Part Two

Posted by Kevin Crimmins on Jul 15, 2014 9:17:00 AM

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Recently we shared Part One of our Will a MAP Help You Find Your Way series where I discussed what a typical MAP (Minimum Advertised Price) problem looks like and what other types of “unauthorized sales” problems OpSec often finds when monitoring for MAP compliance. In Part Two of this series, let’s take a look at some real world situations and how OpSec dealt with them.

Our findings across various types of online platforms have uncovered the following variations:

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Topics: Online Brand Protection, Intellectual Property, Brand Protection, MAP Compliance, online price monitoring

Will a MAP Help You Find Your Way? - Part One

Posted by Kevin Crimmins on Jul 8, 2014 6:00:00 AM

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It amazes me how conversations that start out so similarly can lead to so many different conclusions.  For example, several times a week I have exchanges that start out with some variation of this question:  “Can you help me with a MAP problem?” 

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Topics: Online Brand Protection, Brand Protection, MAP Compliance, online price monitoring