I’ve been in the brand protection industry for 12+ years and every so often there’s a “buzzword” that most of my clients are asking questions about. Sometimes the chatter was about RFID, or about China and Alibaba but most recently the buzzword for not only the brand protection space but other industries seems to be Blockchain.Now I will admit, until OpSec partnered with Blockpool, a UK-based blockchain developer, to add blockchain technologies to OpSec’s Insight platform, I didn’t know much about the technology.
Before you take a sip from that glass of water, you may want to consider where it came from. The sale of counterfeit water filters is becoming a huge industry problem. Unfortunately, many consumers searching for bargains on OEM water filters may inadvertently find themselves buying counterfeits that can not only damage their refrigerator, possibly voiding out the warranty, but also severely put their health at risk.
In early September the Imaging Supplies Coalition (ISC) held their 16th International Conference which focuses on Fraud and Counterfeiting in the Imaging Supplies Industry. This year's theme was "An Industry in Transition" and unlike previous years the internet and the rapid growth of counterfeiting was front and center. Topics that were covered included “What is the Dark Web”, “Brand Protection on the Dark Web, “Brand Protection on Social Media” and a panel discussion that focused on Online Brand Protection and Enforcement.
August has arrived and for those of us with children, this month represents an end to the summer and the start of a new school year. Soon kids will be swapping out their swimsuits and flip-flops for backpacks and tennis shoes. With back-to-school ads flooding our inboxes and pop-up ads on social media sites, it is no surprise that counterfeiters are utilizing these sites to lure consumers into buying fake products online. A survey by the National Retail Foundation expects over $75 billion to be spent on back-to-school items this year.