OpSec Blog

 Insights on Anti-Counterfeiting & Brand Protection Solutions

What's Blockchain Have to Do with Brand Protection?

Posted by Valerie Finn on Aug 15, 2018 9:11:22 AM

blockchain_smI’ve been in the brand protection industry for 12+ years and every so often there’s a “buzzword” that most of my clients are asking questions about. Sometimes the chatter was about RFID, or about China and Alibaba but most recently the buzzword for not only the brand protection space but other industries seems to be Blockchain.

Now I will admit, until OpSec partnered with Blockpool, a UK-based blockchain developer, to add blockchain technologies to OpSec’s Insight platform, I didn’t know much about the technology. 
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Topics: Product Authentication, Brand Protection, Supply Chain Management, OpSec InSight, Blockchain

"The Report of My Death Was an Exaggeration" - Mark Twain... and Holography

Posted by Gary Nelson on Jul 25, 2018 9:02:00 AM

Umbro-4806_300dpiI am active on professional social media and I focus on groups and organizations involved with authentication technologies, anti-counterfeiting, diversion, anti-piracy, customer engagement, licensing, trademark protection, and supply chain management − the big umbrella of Brand Protection. Over the past couple of years, I’ve read statements from inside and outside of the brand protection industry that question and sometimes disparage the usefulness of overt technologies or Optical Variable Devices (OVD). Some have labeled overt solutions as a “DEAD” technology. The death of overt technology has been greatly exaggerated!

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Topics: Product Authentication, Security Labels, Brand Protection & Enhancement

Have you ever experienced this when buying on Amazon?

Posted by Joe Chipriano on May 10, 2018 9:58:00 AM

Amazon_YetiThis past Christmas I made the decision to purchase a Yeti travel mug for my wife. I had heard great things about Yeti products and their performance and thought she might enjoy using it during her daily commute. I carefully researched the type of mug I wanted to purchase, along with the price and made the purchase through Amazon. Mug arrives, wife’s happy, end of story, right?  Wrong.

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Topics: Counterfeiting, Product Authentication, Online Brand Protection, In the Headlines, Brand Protection

EpiPen Sticker Shock Could Leave Consumers Paying a Dangerous Price

Posted by Branddy Spence on Sep 26, 2016 2:45:48 PM

Man_using_EpiPen.jpgThere’s been plenty of outrage recently over the unexplained rise in cost of Mylan’s EpiPen injector. Just last week Mylan’s CEO, Heather Bresch, attempted to defend in Congress the drug’s nearly 600% price increase over the past ten years. This price surge has left many people with life-threatening allergies that depend on this medicine to search for other alternatives such as generic versions, coupon offers, or discounted online sales.

Drug pricing is one of the main reasons consumers head to online pharmacies in search of cheaper options. By the same token, the price of authentic medicines is what drives counterfeiters to manufacture fake, substandard product and offer it for sale virtually anonymously online.

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Topics: Product Authentication, Online Brand Protection, Pharmaceuticals, Online InSight, Brand Protection & Enhancement

Brand Protection During Prom Season

Posted by Branddy Spence on Apr 6, 2016 1:46:07 PM

Prom_Dress.jpgProm season is the time when excitable teenagers and their parents visit businesses - both local and online - in search of showy, expensive gowns and tuxedos for the end-of-the-year celebration with their friends. This time of year can be a major boon for businesses in need of a little extra profit, but many teens' dollars are going elsewhere as they seek more affordable options, though often, they end up getting a lot less than what they hoped for. 

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Topics: Fashion & Luxury, Product Authentication, Online Brand Protection, Brand Protection, Supply Chain Management, Apparel Enhancement

Are you sure that's actually extra virgin olive oil?

Posted by Branddy Spence on Feb 9, 2016 11:08:04 AM
How_to_ensure_consumers_you_olive_oil_is_legit.jpgProduct authenticity is a problem in the olive oil industry.

If you're running a business that sells or processes olive oil, or a restaurant that utilizes it often, then chances are you've bought a watered-down mixture at some point. Product authenticity has actually become a significant problem in the olive oil industry. The problem boils down to a discrepancy between what companies say they are offering, and what they are actually distributing.

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Topics: Counterfeiting, Product Authentication, Consumer Goods, Brand Protection, Security Labels

Whitepaper Excerpt: Counterfeit Vices – The Toll They Take on Health & Revenues

Posted by Branddy Spence on Nov 11, 2015 12:04:37 PM

Vices

The global market for illicit cigarettes has sunk its teeth into supply chains around the world - though substantially more so in some areas than others - and ongoing counterfeit tobacco trade could be costing some governments up to €1 billion ($1.09 billion) annually.

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Topics: Counterfeiting, Product Authentication, Tax Stamps, Government Protection, Hot Stamp Foils

Man indicted for selling fake pills from China, India

Posted by Branddy Spence on Aug 27, 2015 3:40:53 PM

pills

An Ohio man was recently charged with distributing counterfeit drugs he had obtained from China and India. 

Tamacio Walls was caught selling a number of erectile dysfunction pills he had acquired through unauthorized means, and as a result, could end up serving hard time. The boxes containing the shipments of illicit medications were mislabeled.

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Topics: Counterfeiting, Product Authentication, Pharmaceuticals, In the Headlines, Brand Protection

Chinese consumers want authentic products

Posted by Branddy Spence on May 14, 2015 8:30:00 AM
Chinese_Consumers_Want_Authentic_Products.jpg

China, for some time a paradisiacal haven for counterfeiters and their ill-gotten funds, may be losing its allure as a knock-off utopia as its citizens begin to value product authenticity over affordability. 

Last year, China's cabinet, the State Council, announced that it would begin a crackdown on online piracy and fake products.

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Topics: Counterfeiting, Product Authentication, In the Headlines, Brand Protection

Counterfeit DVDs and CDs still an issue

Posted by Branddy Spence on Apr 13, 2015 11:08:00 AM
Counterfeit_DVDs_and_CDs_still_and_issue.jpg
Who uses DVDs anymore? Apparently enough people for counterfeiters to still find selling fake DVDs to be a profitable business.

Who uses DVDs anymore? Apparently enough people for counterfeiters to still find selling fake DVDs to be a profitable business. 

A federal grand jury recently indicted 10 men on charges of conspiracy to commit criminal copyright infringement, as well as similar crimes, after a warehouse and office space used by the defendants were found to have contained thousands of copies of fake DVDs and CDs on March 13.

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Topics: Digital Media, Counterfeiting, Product Authentication, In the Headlines, Brand Protection, Anti-piracy