Some counterfeit toys and products really capture the imagination, like a backpack featuring what must be a cousin of the video game character Sonic, with yellow eyes who shares a first name with Obama, and is, in some way, affiliated with the wizard Harry Potter. However, as ridiculous as they are, they also cut into sales of companies who sell legitimate - and certainly cuter - toys, and can be dangerous to children.
A common question that arises when brands consider initiating a brand protection licensing program is whether the brand is “big enough” to warrant the investment in those kinds of services. We work with many brands that were, at first, concerned with this very topic. Below we take a look at a few reasons why three brands chose to implement a brand protection program and their results.
Have you noticed how pervasive electronics are in today’s automobiles? Nearly every part that goes into a vehicle has a digital element as well as a mechanical one. Transmission, fuel line, and every other part of the engine and the cabin rely on digital innovation. In fact, luxury cars are built with over 100 microprocessors. Digitalization allows car manufacturers to track a specific part to each car and to closely monitor performance and quality, one customer at a time.
It is difficult to determine the full scale of your brand’s loss of value due to counterfeiting and market diversions prior to undertaking a thorough security solution evaluation, but there are a number of indicators that can help you gauge your vulnerability.
Any one of these ten factors may be sufficient to indicate that you are at risk.
When it comes to counterfeiting in the luxury goods space, all a brand owner has to do is walk down any given street in any major metropolitan city to see street vendors peddling what looks like their goods at a mere fraction of the price. While those who purchase these illicit items may know these are glaring fakes, many don’t. Despite this, a recent study found that three-quarters of women questioned admitted they knowingly purchased a counterfeit designer fashion item. Many also said they had as many as five fake dresses, handbags, wallets, jewelry or pairs of shoes. One can begin to understand how this attitude could be worrisome to a luxury brand owner – which is where we come in.
I'm Mark Turnage, and I want to talk about how OpSec helps its clients with
enforcement of their proprietary rights.
So one of the questions we're asked is: If OpSec can authenticate a
product through the supply chain and find ways tht that product is being
sold online unlawfully, what do you then do about it?
The counterfeit threat to athletic footwear brands are enormous: loss of market share, lower profits for diverted goods, loss of brand integrity, growing market appeal for poor quality imitations, and potential warranty issues for low quality fakes. Brand owners must put their best foot forward in the fight against counterfeiting, but first, it’s important to understand the source of this growing issue.
Why Athletic Footwear is Counterfeited
The more market visibility a brand gains, the more susceptible they are to counterfeiting. And with the global athletic apparel industry in total set to reach $125 billion by 2017, which includes athletic shoes, the market potential is vast. Fast paced trends and technologies
I'm Mark Turnage, and I want to talk about one of the most exciting developments in OpSec today, and that's the area of mobile authentication platforms.
From Russia, With Security