OpSec Blog

 Insights on Anti-Counterfeiting & Brand Protection Solutions

"The Report of My Death Was an Exaggeration" - Mark Twain... and Holography

Posted by Gary Nelson on Jul 25, 2018 9:02:00 AM

Umbro-4806_300dpiI am active on professional social media and I focus on groups and organizations involved with authentication technologies, anti-counterfeiting, diversion, anti-piracy, customer engagement, licensing, trademark protection, and supply chain management − the big umbrella of Brand Protection. Over the past couple of years, I’ve read statements from inside and outside of the brand protection industry that question and sometimes disparage the usefulness of overt technologies or Optical Variable Devices (OVD). Some have labeled overt solutions as a “DEAD” technology. The death of overt technology has been greatly exaggerated!

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Topics: Brand Protection & Enhancement, Security Labels, Product Authentication

Are you sure that's actually extra virgin olive oil?

Posted by Branddy Spence on Feb 9, 2016 11:08:04 AM
How_to_ensure_consumers_you_olive_oil_is_legit.jpgProduct authenticity is a problem in the olive oil industry.

If you're running a business that sells or processes olive oil, or a restaurant that utilizes it often, then chances are you've bought a watered-down mixture at some point. Product authenticity has actually become a significant problem in the olive oil industry. The problem boils down to a discrepancy between what companies say they are offering, and what they are actually distributing.

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Topics: Counterfeiting, Product Authentication, Consumer Goods, Brand Protection, Security Labels