I am active on professional social media and I focus on groups and organizations involved with authentication technologies, anti-counterfeiting, diversion, anti-piracy, customer engagement, licensing, trademark protection, and supply chain management − the big umbrella of Brand Protection. Over the past couple of years, I’ve read statements from inside and outside of the brand protection industry that question and sometimes disparage the usefulness of overt technologies or Optical Variable Devices (OVD). Some have labeled overt solutions as a “DEAD” technology. The death of overt technology has been greatly exaggerated!
If you're running a business that sells or processes olive oil, or a restaurant that utilizes it often, then chances are you've bought a watered-down mixture at some point. Product authenticity has actually become a significant problem in the olive oil industry. The problem boils down to a discrepancy between what companies say they are offering, and what they are actually distributing.