OpSec Blog

 Insights on Anti-Counterfeiting & Brand Protection Solutions

This Back-to-School Beware of Social Media Shopping Scams

Posted by Valerie Finn on Aug 18, 2016 8:09:31 AM

iStock_79339997_SMALL.jpgAugust has arrived and for those of us with children, this month represents an end to the summer and the start of a new school year. Soon kids will be swapping out their swimsuits and flip-flops for backpacks and tennis shoes. With back-to-school ads flooding our inboxes and pop-up ads on social media sites, it is no surprise that counterfeiters are utilizing these sites to lure consumers into buying fake products online. A survey by the National Retail Foundation expects over $75 billion to be spent on back-to-school items this year.

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Topics: Online Brand Protection, Social Media Monitoring, Online InSight, Brand Protection & Enhancement, OpSec InSight