Why Brand Protection should be a part of your Corporate Social Responsibility

Steve Ablett
By Steve Ablett

Brand Protection


Successful consumer brands have spent time, money and effort in promoting themselves, by and large, to the more affluent members of our global society. Good for them!

The scale of the demand thus created, attracts criminal elements who wish to capitalise on the higher margins that the brand owner has striven to gain and maintain. 

The sale of inferior products, passed-off as the genuine article, is no doubt to the detriment of the true IP owner’s reputation; so what!?

Nobody ever died from a knocked-off T-Shirt - and I cannot ever remember a news item that reported a fall in an FTSE/NYSE 100 company’s share price, because their brand was being undermined by shoddy fakes… so, is this a victimless crime?

Not at all.

It is the poorest and most vulnerable people in society that suffer from this criminal activity, by being forced to work in dangerous and filthy conditions, for little or no financial reward – to produce the goods that these criminals profit from.

Sticking a hologram label in a shirt, won’t put a stop to this – but it is a step in the right direction, as it affords a degree of visibility as to what’s going on in your supply chain.

Add to this an effective and strategic Online Monitoring and Data Analytics program, and you may well be starting to take some effective action, not only to protect your own brand integrity – but also to drive-down the onerous exploitation that others are perpetrating, off the back of your success.

 

Learn how to Protect your Branded Products from Counterfeiters Ebook

 

Brand Protection

 
Steve Ablett

Steve Ablett

Steve Ablett is OpSec’s UK-based Sales Manager specializing in Brand Protection and Enhancement solutions for the apparel industry. He has over 30 years experience in this sector and has worked with retailers, fashion houses, sportswear brands, and licensors, to improve supply chain practice, control and compliance.

Related Post

Amy Dozier 1 min read 10 Oct, 2019

Unpacking brand protection (in time for the holidays)

The internet has a lot to answer for. While both consumers and brands have the world...

Brand Protection, Featured,

Chrissie Jamieson 1 min read 09 Sep, 2019

Celebrating a commitment to brand protection

The brand protection landscape is changing. Long gone are the days when domain...

Brand Protection, AntiCounterfeiting,

Chrissie Jamieson 2 min read 09 Sep, 2019

Shopping for likes: Consumer trust in buying on social

Last year, internet users spent an average of two hours and 16 minutes on social media...

Brand Protection, AntiCounterfeiting,

Get All News Updated to your inbox