Being incautious about Online Brand Protection may lead to two major consequences among others. First and foremost – losing the consumer trust; second – losing the notoriety and reputation of a well—nurtured brand. On the other hand, giving importance to protecting a brand online will prevent an organization from various threats on the internet – cybersquatting, identity theft, usurpation of the brand, online counterfeit products, Trade mark dilution and tarnishment etc., A brand is the symbol of quality, a source of promise and most importantly an identity in the global market. A unique brand provides with the credibility in the market, offers the loyalty and trust of the consumers to name a few.
To read the complete post, please visit Domain Disputes India.