This how-to guide shows you how to calculate the costs and benefits of securing your brand. If you have ever wondered whether adding product authentication labels to protect your brand from counterfeits and fraud would outweigh the costs of implementing those protections, then this whitepaper is for you.
After reading this 13 page guide you will:
- Understand the scale of the threats to brands
- Learn from examples of solutions and their results
- Discover how to calculate your ROI
- Get a free worksheet to assess your potential costs & benefits
- Know what indicators to look for that may mean your brand is vulnerable