With $20 billion+ annual revenue, almost 100,000 employees and 70 manufacturing and technology research centers around the world, Whirlpool Corporation is a global leader in home appliance technology. With an extensive catalog of highly respected brands such as Maytag, Indesit, and Everydrop, Whirlpool proudly manufactures well-known, high-performing brands.
Unfortunately, like all leading brands, Whirlpool’s EveryDrop brand faced significant problems involving trading by non-authorized dealers on online marketplaces. Diversion, theft and trademark infringements followed soon after, as efforts to remove fake products from the supply chain proved to be both costly and ineffective.
